New episode up: How much exercise do you REALLY need to drive results? Author, Nautilus North Founder, and HIT Legend John Little explains his one-set-per-week experiment and the surprising results that even he couldn’t quite believe at first. Watch it now ━━━━━━━━━━━━ 01:31 - What does John think about GLP-1s? 08:20 - On people who morally police those who use GLP-1s 11:49 - On the science and morality of chemical use in fitness 14:12 - On myostatin blockers and “the strongest dog in the world” 17:16 - On isometric protocols and cardiovascular effects 25:03 - How the body recruits muscles and adapts to activity 25:52 - Is all that cardio really necessary? 33:02 - On John’s experiments with doing 1 set a week 40:03 - The surprising gains from doing 1 set a week 46:49 - Increases in reps and weight 47:43 - Optimal set frequency, fat loss, recovery, and gains 51:33 - Even John still can’t believe this is working so well 52:52 - What some fitness people mean when they ask, “did you really put on muscle?” 54:36 - How can you tell if someone is on the juice? 55:44 - Young fellas, the juice will not help you get ladies 59:15 - When an NHL player changed John’s perspective on training 1:01:27 - John Little’s upcoming new book ━━━━━━━━━━━━ - John Little | Nautilus North | Books | MikeMentzer.org  - John Little and Simon Shawcross’ HITuni Course - Heavy Duty College (Mike Mentzer YouTube Channel) - Martin Gibala | The One-Minute Workout (book) - Viiiv Fitness Isometric Machines - Wendy the Whippet

This week's Client of the Week is Mike Wolff and Noah Martinez of HIT Strength in Illinois. HIT Strength delivers an incredible 440–450 workouts per week at its original Elgin location. And they've built that almost entirely through referrals, walk-bys, and Mike's decades-long reputation—with very little advertising. Now they're trying to duplicate it. Noah has taken the lead on launching their second HIT Strength location in St. Charles, which opened August 3rd. Here's what's happening: - Already up to 5–7 workouts per day within the first few weeks. - Recently went 4 for 4 on intro conversions in one day. - Using simple outreach and referral strategies to build the new location. - Building systems around hiring, onboarding, scorecards, and operations so the business isn't dependent on Mike. - Mike and Noah continually invest in learning—including attending Strength Forum together again this year. I also love the simplicity of their model: strength training focus, 30-minute workouts, evidence-based training. That's it. After decades building a remarkable reputation and retention at one location, they're now figuring out how to turn that success into something they can replicate. And they're only just getting started. If Mike and Noah's story resonates with you, comment "450" and I'll send you all the details.

I own a lot of literature on High Intensity Strength Training

Hi all, Would anybody be interested if I turned my presentation from the 2025 Strength Forum into a 300 - 400 page paperback book? I've been toying with the idea for some time but am not sure there's much value or that there would be sufficient interest in it. I've drafted one chapter - so it's a long way from any sort of publication. I've also been toying with the idea of starting a vlog covering everything from my discovery, success and failures with HIT, to how I eat, train and mistakes I've made along the way (I didn't get fat for no reason!) Thanks, Jeff

This is a very un-British post… but here we go. A slightly self-aggrandising life update. (But first—context.) I’m 38. I scraped through university with a 2:2 in English & Media 😆 Spent most of my 20s being terrible at sales jobs… (I called my mum after day one and cried... yes, really) and building businesses that went nowhere. 💥🚗 Then around 30, something clicked (better late than never). 💡 Here’s what’s happened since: - Sold $10M+ in contract revenue in my IT sales career. - Grew the High Intensity Business Podcast (formerly Corporate Warrior) to: – 560+ episodes – 1.3M+ downloads 🤯 – 4.8/5★ from 134 reviews - Co-founded Optima Strength – Sold 76 personal training memberships at ~$376/month 💪 And more importantly—what my clients have done: - Live Oak Strength: $20k → $77.4k/month - Optimization Lab: $8.8k → $19.7k/month - Evolved Strength: $34.4k → $58.4k/month - Salus Strength: $79k NZD in their first full quarter - 39 other strength training businesses (verified): Add $12k–$50k/month in recurring revenue 🤑 - 300+ documented wins inside our private community (“Just signed 3 new clients”, etc.) And this one meant a lot: For the past 2 years, I’ve worked closely with Kyle Recchia, CEO of The Perfect Workout (~80 locations across the US). “Working with Lawrence has been invaluable. His insights, drawn from working with so many businesses, gave me access to strategies and best practices I wouldn’t have discovered on my own. He helped me focus on what truly drives results, applying the 80/20 principle in a way that’s simplified our processes and amplified our growth. His guidance has given me clarity and confidence in scaling the business.” 📈 And the one that matters most: Built a gorgeous family I’m proud of with my beautiful wife, Aisling. ❤️ Next step: I’m opening up spots for a small number of strength training business owners who want to add $12k–$50k/month to their business.