The New AI Model Isn't Your Solution - Learning to Use What You Have Is
There's a big problem in the AI space right now: ✨shiny object syndrome✨. It's practically a pandemic (or epidemic, whichever one) within the AI community. Here's the fundamental truth... (in my opinion) – the newest AI model is not the solution to your problems. It never was, and it never will be. The real solution to your business challenges or any issues you think AI can solve is learning how to use one model or a small set of tools extremely well. I get it. It's fun to try new models. Some can speak, some sound remarkably human, and some do incredibly cool things. But that's just it – they do cool things, not necessarily useful things. Whether they're actually useful requires deeper investigation. And I say this with a bit of caution because it's also important for you to educate yourself about these new tools. Just don't obsess over them. There are several terms thrown around in this space. Some make sense, others don't. One I understand well is "GPT wrappers" – essentially brand-new applications with excellent marketing that promise to perform incredible tasks for your work. But when you dig deeper, they're nothing more than an API connection with a decent prompt that writes reasonably well for a specific purpose. I'm not saying these tools are completely useless, but probably 80% of them (yes, I'm pulling that number out of my 🍑) could be replicated by just learning the basic fundamentals of GPT and an API key. Not even mastery – just fundamental understanding would solve many of your problems. Don't get me wrong – I recognize that I'm part of the beast that feeds this shiny object syndrome. I make videos about the latest AI tools. I try to include disclaimers at the beginning to let you know whether it's something you should actually consider using or if you should drop everything for it. I'm not pretending I'm not part of the problem. Sometimes I am, but I try to simplify things by showing you the best ways to use these tools. I see this with automations too. Many people try to automate things that are cool but not useful. AI automation agencies are all the rage right now, and I understand that I'm shooting myself in the foot here. I teach people how to automate SEO tasks, and while many tasks can and should be automated, many others shouldn't be.