Huge thanks to @Dan Harrison and @Alexander VandeLaar for laying the ads challenge out so clearly. Launched early December. Haven’t changed a thing since. $15/day ad spend → averaging ~15 new members per day. The video ad is doing most of the heavy lifting. Right now I’m focused on engagement and conversion inside the group — but I’m starting to think ahead. For those who’ve scaled — did you increase budget on the same winning ad, duplicate it, or test a new angle first? Curious what’s worked best for you.