I'm trying to figure out how to get more people to my website. It's not techy or an agency that builds for others. It provides encouragement and helpful information (products too) for women who are going through difficult seasons in life as well as some faith based content (gratitude, trusting God, etc.). I don't want to pitch to the folks who would use the material right now. I actually want to pitch to the people who know people who would benefit from the material. Does that make sense? Think: ministers, family counselors, support groups, hospice workers, etc. How do I do it in a way that doesn't seem salesy?