Ey up… The Backroom is kinda intentionally mysterious from the outside… Hard to explain until ur in it… the convos… the sessions… the humans… the realness… Think less polished online course… more realass epic humans… real chat… beers optional… good chat totes not… 😂 But this week I thought… u know what… let me just show u… Because THIS is what's going down inside this week… and if u read this and go… oh my dog I need to be in that room… Well… it's $1 to walk through the door… OOOFFFF I know… 𝗛𝗘𝗥𝗘'𝗦 𝗪𝗛𝗔𝗧'𝗦 𝗚𝗢𝗜𝗡𝗚 𝗗𝗢𝗪𝗡 𝗜𝗡 𝗗𝗔 𝗕𝗔𝗖𝗞𝗥𝗢𝗢𝗠 𝗧𝗢𝗪𝗪𝗪𝗡𝗡𝗡 𝗧𝗛𝗜𝗦 𝗪𝗘𝗘𝗞… 🔥 𝗧𝗛𝗘 𝗠𝗜𝗥𝗥𝗢𝗥 (MYM Engine Room / premium) You know that thing where you just cannot see what's right in front of you… yeah… that's what this is for… we hold the mirror up together… spot the community patterns… have those OH THAT'S IT moments… The session where people go quiet for a second… and then go oh fck… THAT'S it… 😂 𝗖𝗔𝗦𝗛 𝗜𝗡 𝗧𝗛𝗘 𝗖𝗢𝗠𝗠𝗘𝗡𝗧$ 𝟯/𝟰 (live open to everyone / replays move to Engine Room after 7 days) Everything that lands on YOUR posts… the one word reply… the ghoster… the bot… the one that could actually go somewhere if u just knew what to say… ALL of it… no more freezing… no more heart emoji and running… The session where people realise their next client has literally already commented on their stuff… they just didn't know it… 𝗕𝗔𝗖𝗞𝗥𝗢𝗢𝗠 𝗕𝗔𝗡𝗧𝗘𝗥 𝗖𝗢𝗙𝗙𝗘𝗘 𝗖𝗛𝗔𝗧 (everyone / all tiers) Literally just come… have a brew… have a chat… show us ur dog… no agenda… just humans being humans… The bit where someone always ends up sharing summat they didn't plan to and it becomes the best convo of the week… 😂 𝗦𝗣𝗜𝗡𝗘 𝗦𝗘𝗦𝗦𝗜𝗢𝗡 𝗟𝗜𝗩𝗘 (MYM Engine Room / premium) Ur Story… ur Perspective… ur Identity… ur Narrative… ur Energy… the stuff that makes u magnetic af… the stuff that makes people stop mid scroll and go… I need to know more about her… The session where ur content stops sounding like everyone else and starts sounding dangerously like YOU… 𝗗𝗥𝗢𝗣 𝗜𝗧 𝗟𝗜𝗞𝗘 𝗜𝗧'𝗦 𝗛𝗢𝗧 (everyone gets peer feedback / Engine Room and Front Row get personal Looms back from me) Bring the one thing driving u mental… ur copy… ur offer… ur price… ur about page… drop it… we go in… The bit where people drop something they've been sat on for weeks and walk away with it actually fixed… not just talked about… fixed…

Right now, we have 14 amazing people in round one of our VIP tier. They have brought their amazing success and experience from outside of Skool and are helping each other through collaborations, cross-promotions, advice, and encouragement as they each build amazingly successful Skool communities. If this sounds like something you might want to be a part of (and it should!), I encourage you to attend the info session on Monday where I will provide you with more information and answer any questions that you have. The VIP experience is by application only and not all applications are accepted. Members are chosen based on their ability to contribute as well as benefit and their "fit" with the group. I hope to see you Monday. Applications close Tuesday at midnight EST.

Every post being “buy this” “join this” “look at my offer” People stop seeing YOU and start seeing another sales post. Easy engagement tip: Use real life. Weekends, holidays, random fun days, seasons, everyday moments. Not every post has to sell something. People connect with people before they connect with offers. Create conversations, not just promotions. I’ll start 👇 What’s everyone up to this weekend? Relaxing, working, family time, traveling, binge watching something, hiding from people 😂

So many free Skool communities run on content alone. Posts go up, a few people comment, and the rest scroll past. What changes the dynamic is not more content - it is a structure that gives members a reason to show up repeatedly and a reason to invite others. Running a monthly challenge inside a free community does three things a regular posting schedule cannot. It creates a visible leaderboard, which means members can see who is active and feel the pull of participation. It creates a natural referral mechanism, because the best challenges reward people for bringing others in. And it creates a feedback loop - members share what they are actually doing, which gives you better insight into where they are stuck than any survey would. The challenge does not need a financial prize to work. A private audit call or a one-hour session with you is often worth more to the right member than a discount code. The perceived value of access beats cash at this level. If your free community is quiet, a structured challenge with clear rules and a 30-day window is often the fastest way to shift that - without adding more content to your plate. If you are building a free Skool community and want to see how this works in practice, come and take a look at what we are running this month in The Content Revenue Lab. https://tinyurl.com/TheContentRevenueLab Des Dreckett - The Content Revenue Lab

You know that feeling when you post on TikTok, and it just kind of disappears? I remember thinking, “What am I missing here?” So I'm bringing in Susan Ritchie, who actually explains this in a way that makes sense. Especially for those of us over 50 who didn’t grow up with this. She’s going to show you simple ways to start your videos so people actually stop scrolling. Not complicated. Not overwhelming. Just small changes that make a big difference. And here’s the part I love most. She’s also going to clear up what actually matters to TikTok, and what you can stop worrying about. Because let’s be honest, most of us are overthinking it. If TikTok has ever felt confusing, frustrating, or like you’re just guessing, this is going to help. Thursday, May 7 2PM CST I’m really glad I can bring this into my community, 2nd Act Now. It’s one of those sessions where things finally start to click. Access Here