A lot of sellers think Amazon randomly chooses who gets sales, But Amazon actually follows one rule: Show the product customers are most likely to buy. Here’s what Amazon looks at: 1. Sales Momentum Products that sell consistently get pushed up. Slow sales = lower visibility. 2. Conversion Rate If people click your listing but don’t buy, Amazon stops showing it. Good conversion? You move up. 3. Reviews & Ratings Better reviews = more trust = more sales. Even a small rating boost can make a difference. 4. Keyword Relevancy If your listing doesn’t match the search terms, Amazon simply won’t show it. 5. Stock Levels Going out of stock kills your momentum fast. 6. Pricing Too high or too low both hurt you. Competitive, stable pricing wins. 7. PPC (Ads) Ads help Amazon “trust” your product. PPC sales boost your organic ranking. Basically, If your listing sells well, stays relevant, converts, and remains in stock…Amazon will naturally give you more visibility (and sales). If you have any questions about Amazon sales, drop them in the comments, I’ll answer them!

A lot of new sellers make the mistake of choosing products based on passion, what they like, think is cool, or want to sell. Here’s the truth: Amazon doesn’t care about your passion. It cares about demand. As a seller, you choose products based on data, not feelings. That means looking at: - Demand : Are people actually buying this product? - Competition : Can you realistically compete with existing sellers? - Profit margins : Will you make money after fees, shipping, and ads? - Market gaps : What are competitors missing that you can solve? If the data is weak, the product will struggle, even if the market seems big. Example: You love fitness and want to sell resistance bands. Millions search for them, but big brands dominate, margins are low, and there’s no real gap to fill. Passion alone won’t make you sales, data decides success. Don’t choose products you like. Choose products the market wants. I’ll explain more about how Amazon selling actually works in my next post. If anything here is unclear, drop a comment and I’ll break it down for you.