How Amazon Decides Who Gets Sales · SwiftStart AMZ Mastermind

How Amazon Decides Who Gets Sales

A lot of sellers think Amazon randomly chooses who gets sales, But Amazon actually follows one rule:

Show the product customers are most likely to buy.

Here’s what Amazon looks at:

1. Sales Momentum

Products that sell consistently get pushed up. Slow sales = lower visibility.

2. Conversion Rate

If people click your listing but don’t buy, Amazon stops showing it. Good conversion? You move up.

3. Reviews & Ratings

Better reviews = more trust = more sales. Even a small rating boost can make a difference.

4. Keyword Relevancy

If your listing doesn’t match the search terms, Amazon simply won’t show it.

5. Stock Levels

Going out of stock kills your momentum fast.

6. Pricing

Too high or too low both hurt you. Competitive, stable pricing wins.

7. PPC (Ads)

Ads help Amazon “trust” your product. PPC sales boost your organic ranking.

Basically, If your listing sells well, stays relevant, converts, and remains in stock…Amazon will naturally give you more visibility (and sales).

If you have any questions about Amazon sales, drop them in the comments, I’ll answer them!

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