1. Positioning – The right people instantly know “this is for me.” 2. Packaging – You sell outcomes, not hours. 3. Pricing – Your fees reflect value, not personal comfort. Most people start with pricing.That’s the mistake. Pricing only works after positioning is clear and packaging makes the value obvious. Which of the three is quietly holding your business back right now?

Here’s to making a positive difference in the world and be rightfully rewarded for the impact we make. I’m reminded of the quote by Prof Patrick Winston: “Your success in life will be determined mostly by your ability to speak, your ability to write and the quality of your ideas; in that order“. Seems to make sense to me. Peter.