When to comes to creating an offer would you sell what everybody wants? Or would you sell what the want with and option of what they need as well? Example: I’m in the fitness industry and a lot of people want to lose weight quick. They can, but the only thing is they aren’t likely to stick with a strict enough plan. Should I sell what they want or does that just mean I should cater to people that are moreso wanting to change the habits which will take a little bit longer, difference is when they lose the weight they’ll keep it off forever.