1. Proximity: The most successful entrepreneurs I know always attribute a large part of their success to getting in the right rooms. Was by no shock this is the topic that Goose started the event with. Get in the right rooms. The closer you are to people who are doing what you want to do it almost leaches into you. You feel the energy and momentum they have already created. You can significantly reduce the time and money from just one piece of information. It’s a cheat code. 2. Simplicity: We had some awesome speakers that dove deep into their stories and took us though the weeds of what has made their communities so successful. Each one came back to make it simple. If it feels too overwhelming or complex you need to reconstruct your thinking. Goose mentioned a bunch of times that you need to almost unlearn things to be successful on skool. It’s different on purpose, you don’t need to make something complex just to sound smart. @Jay Larosa bought a dead community, which i didn't even know you could do. It had a following but practically zero engagement before he took over. He's willed awesome growth and engagement just by a big green wave of activity in the community. @Charles Tichenor has deployed over $1 billion, billion with a B in meta ads. A major proponent of his message was it does not have to be complicated and in fact and can be really fucking simple. @Jason Hamilton grew a massive audience in a very niche space all by simplifying things with the 80/20 rule. Focusing on the 20% of things that drive 80% of the growth and letting the unimportant things slow you down from working on the main things. 3. Theme: This was the biggest breakthrough of the event for me. If you want more engagement, you should have a theme. The theme allows new members to feel comfortable interacting. Best themes typically relate to something you love that’s from your childhood or feels childish. The more disconnected it is from what you are teaching, the better. Things tend to be funny when it’s so wrong it almost feels right. Like Goosify🍓🐛🦋🌈⭐️🩷. Another example is my community teaches about taxes but will be Napolean Dynamite themed. It sounds silly but the data shows it directly improves engagement. Childish themes for serious business gives people a safe feeling to interact. It’s not that serious and gives them permission to be themselves.