Skool IRL NYC Recap – Top 5 Things · 𝙂𝙊𝙊𝙎𝙄𝙁𝙔 🍓🐛🦋🌈⭐️🩷

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Skool IRL NYC Recap – Top 5 Things

1. Proximity: The most successful entrepreneurs I know always attribute a large part of their success to getting in the right rooms. Was by no shock this is the topic that Goose started the event with. Get in the right rooms. The closer you are to people who are doing what you want to do it almost leaches into you. You feel the energy and momentum they have already created. You can significantly reduce the time and money from just one piece of information. It’s a cheat code.

2. Simplicity: We had some awesome speakers that dove deep into their stories and took us though the weeds of what has made their communities so successful. Each one came back to make it simple. If it feels too overwhelming or complex you need to reconstruct your thinking. Goose mentioned a bunch of times that you need to almost unlearn things to be successful on skool. It’s different on purpose, you don’t need to make something complex just to sound smart.

@Jay Larosa

bought a dead community, which i didn't even know you could do. It had a following but practically zero engagement before he took over. He's willed awesome growth and engagement just by a big green wave of activity in the community.

@Charles Tichenor

has deployed over $1 billion, billion with a B in meta ads. A major proponent of his message was it does not have to be complicated and in fact and can be really fucking simple.

@Jason Hamilton

grew a massive audience in a very niche space all by simplifying things with the 80/20 rule. Focusing on the 20% of things that drive 80% of the growth and letting the unimportant things slow you down from working on the main things.

3. Theme: This was the biggest breakthrough of the event for me. If you want more engagement, you should have a theme. The theme allows new members to feel comfortable interacting. Best themes typically relate to something you love that’s from your childhood or feels childish. The more disconnected it is from what you are teaching, the better. Things tend to be funny when it’s so wrong it almost feels right. Like Goosify🍓🐛🦋🌈⭐️🩷. Another example is my community teaches about taxes but will be Napolean Dynamite themed. It sounds silly but the data shows it directly improves engagement. Childish themes for serious business gives people a safe feeling to interact. It’s not that serious and gives them permission to be themselves.

4. Actionable: Here are two of the actionable steps that we learned and are going to be doing in our community.

A) You want to make it super simple to get to level 3. Easy wins make people feel connected and good. This starts at your Start Here in your classroom. You want to optimize it for engagement not explaining value. You want to teach them what it means to be a part of your community. Use Goosify’s Start Here as your beacon of light. Super simple, gives you permission to be weird and shows you how to be weird in your unique way. It gets you quick wins to level 3.

B) The BETA Strategy: this is if you are trying to get your community started. Offer to train someone 1 on 1 for free if they show up 7 days in a row. Set it up for 45min but plan to go over so they feel like you over delivered. At the end of 7 days they agree to give you a testimonial if they liked it. It could be 4 days or 5 days but it needs to be daily. You want to give them a quick win on the first day.

@Dessi Schachne

runs a dating community for 50+ and Gooses example was show them how to download tinder. Something simple but a quick win. Other than that you shouldnt have anything else planned. Almost let them lead the way in regard to what questions they have and want to learn on the topic. This gives you engagement, it gives you clarity on what your ICP is thinking and can get some awesome testimonials.

5. Ticklish: Yes, we got to tickle Goose. Unfortunately, he’s not that ticklish… however his laugh in the video more than makes up for it. He also came across as nothing but authentic and genuinely wanted to help each individual at the event. Every single person got a hug and his full attention. Was cool to see. I’ve been to a ton of events throughout my career and that just doesn’t happen other places. He’s also a lot smarter than I imagined. He was able to provide strategy on high level items and capable of breaking things down in the most basic way so everyone in the room understood. All while hitting 3 cities every week. I know that cant be easy, but thank you Mr. Goose. Appreciate you brotha

@Goose Dunlavey

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