Ideally, you’ve started with your reader’s needs in mind even before you begin writing (this reader-first work takes place when you’re outlining). Then your first draft (ugly draft, dirty draft, vomit draft, etc.) is for “here’s what I want to say” without having to think much about your reader because they are already baked in. Your next draft (the rough draft) is where you decide “Okay, now how do I want to say it?” This is a mix of taking what’s there and shaping it to present yourself the way you want to be perceived by your reader, along with meeting them where they are (language, word choice, tone, voice, etc.) After that, yeah, content/developmental editing, copy editing, production, packaging, etc. are all for the market--which, to be clear, is another word for your ideal readers.