People are already camping out for this. I saw there is a line already at the NY Swatch Store. Here is my theory based on the teasers. 1) Lots of colors in Bioceramic (looks to be 8 based on the number of colors on the trunk displayed at the Swatch Store. 2) Likely modular design, based on the "Pop" name, which was a model line of modular watches from the 1980s. The teaser with the lanyard, and the teaser with the word "clack". It seems the watch head may "pop" out of the case and "clack" into other case colors or pendant case, or pocket watch case. 3) Definitely a mechanical movement based on the Sistem51 based on the movement animation released by Swatch. Analysis of that animation reveals it's likely a handwound (not automatic) movement. I'm guessing they did this to reduce the size of the movement to fit in a Royal Oak sized case.

These type of calls are ALWAYS on Tuesdays. Why is that? I can't attend on Tuesdays because I have bowling league every Tuesday at the time these calls always are.

@Brett Sutton It appears to be real. If you go to the Swatch website, there is a teaser for the "Royal Pop" in the AP Royal Oak font.

Very nice pick up.

I don't know what is different between the Dassari with the deployant clasp, vs their standard sailcloth, but I have some of their standard sailcloth straps, and they are nice for the price (especially on sale), but they were not soft to me. The do look great though. I put one on my Hanhart 417 ES, and my wife put on on her Swatch X Blancpain Ocean of Storms. My wife daily wore hers few a few months, and the strap cracked at the buckle. To StrapCo's credit they replaced it under warranty for free.