I launched an ad with a new creative on 2/1 with a $35/day budget and the weather has been fair where I am. I've only gotten 1 lead. Should I let it ride a few more days or kill it and replace it?

Hey everyone, I'm struggling to "bring my face to life" when shooting selfie-style videos. My voice tone and cadence are getting there, but my face is lagging behind. I'm practicing a lot but does anyone have any tools or resources for animating your face? Thanks! Cam

@Dave Scribani you mentioned that as soon as someone fills out your form, they get an automated confirmation. How did you set that up?

Built for window cleaners but very translatable to other service businesses. This helped me hit the ground running when I started my business and I cannot recommend it enough!

I'm dropping some GOLD on tomorrows calls. But since I love sharing valuable information, Ill drop a little something below... Lets Talk BRANDING! Brand is an association between something they know and like, and your business (which they don’t know yet). Over time the positive association transfers. Three drivers: 1. What you say/show (advertising/content), 2. What other people say, 3. What customers experience (strongest). Referrals risk relational capital; treat referred customers extremely well. Brand and product are inseparable because experience drives what people say. Brand is measurable: it lets you charge above the commodity price. Branding can have ROAS; it just measures over a longer time horizon. Direct response is like a paycheck; brand is like long-term investing—slow at first, then compounding. Warm-up sequences, lead magnets, and challenges approximate the brand by compressing time and building trust. DO NOT MISS TOMORROWS CALL!