when you raise the budget on an ad is it alright to raise the budget on an ad that is doing well or should you just build a new ad with higher budget? thanks!

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Do you guys think it’s too late in the year to go from a $30 daily budget to a $40 daily budget? Or should I wait until next year around February/March? Also should I expect a slump in leads during the holidays Oct - December? And one more question. If there is a big slump during these months do you all pause your ads during that time? Sorry for dumping all these questions. Tuesdays have become one of my busiest days and haven’t been able to hop on a call yet. (Also for reference most of my work is through window cleanings and a little bit of pressure washing) Thanks!

when doing these ads do you make one campaign per ad or do you throw all the videos in one campaign? or do retarget people who watched the first video to watch the second video?

Need an example