I was wondering if anyone had any insight on best practices for pausing a well performing campaign? Does it mess up the performance once we bring things back online? Any thoughts on how to mitigate if so? We've got a two week period coming up where we won't be able to field as many leads but I'm always hesitant about touching a campaign when it's performing well...

Hi PPC gang :) I've noticed that my impression share for a branded keyword campaign decreased from the upper 90% to the low 80% since last month. I had been gradually reducing my daily budget because the campaign wasn't spending it anyway. For example, I had a $100/day budget, and the campaign was spending ~$700/month. I got the daily budget to $60/day, and now Google says the campaign is "limited by budget," which makes no sense bc it's not even spending $60/day. It's recommending a $140/day budget. I am back at $100 just in case. As far as the impression share, I do not see competitors show up in the auction insights, so I'm not sure why our impression share is so low now. The only other change (besides the budget increase) I made was to include a brand phrase match keyword, "brand name earrings," where before I was only targeting the exact match for the brand name. The bid strategy is max conversion value with a target ROAS of 1000% -- I've had consistently ROAS of 3,000% - 4,000% on this campaign, so I wouldn't think that the bidding the cause of loss of competitiveness in search / impression share. Has anyone ever experienced a similar situation? Any advice on how to get my impression share back to upper 90%s? Thanks so much!

This has happened twice to me this year where I set up a new Google Search campaign using the best converting keywords (consolidated into one Ad Group) - and get a lots of clicks, but no conversions. I'd swear that I forgot to assign a Conversion Action to the campaign. I keep checking settings just to make sure. Anyone ever run into this lately? Background / Setup: ~ eCommerce product ~ Conversion Action: > Only one within the account - a purchase, with years of history and is currently working in the account as a whole. ~ Non-Brand campaign > No other Non-Brand campaigns running. > No other competing campaigns (other than sorta Standard Shopping / PMax). ~ Best converting keywords from both Google and Bing in new campaign: > All exact as I like to train the machine what a conversion is before expanding. > Google had very little Non-Brand converting keywords as the prior agency focused on Brand. ~ Landing Page: > Best converting and proven to work landing page (i.e. not starting from scratch). > Has about a 1% conversion rate on Non-Brand traffic. ~ Started on Manual CPC: > I have Enhanced on as the account has plenty of history. Once I get enough conversions, I'll transition over to automated. ~ Stats: > CTR: 13.56% (great, but not great as people are clicking but not buying - or the click isn't getting credit for the sale). Ad copy is mainly what has worked in the past. > Spend: $1,074.54 last 7 days (did get hit by budget restrictions at start, but upped it to $400/day). > Clicks: 374 Possible Reasons Why: ~ I really don't know. It's a Conversion Action with years of history and is working. > Non-Brand works really well within Bing (absolutely slays Google) - so I somewhat know that Non-Brans should work. > I'd love to say that another campaign like PMax is taking credit for the conversions, but PMax conversions haven't increased. > Not enough clicks yet? With a 1% conversion rate, perhaps I've got to be more patient. I just start to sweat when we've spent $1,000+ and get no conversions. But at a 1% conversion rate, this would only be about 3-4 conversions.

Hi everyone, I just started working with an ecommerce client and was hoping to get your POV on the best next step to increase the performance for this campaign. The past 30 days, this Brand Search Campaign's metrics look like: (note only keyword here is the business name) Avg CPC: $0.54 Conversions: 448 ROAS: 1,483% CTR: 61% Settings: The campaign is being optimized to Conversion Value / Target ROAS 800%. I already optimized the keywords (they were testing exact and phrase versions of the same KW), so I turned off the phrase match ones, which were much less profitable. I expect this to translate into improved ROAS. However, I know there's more room to improve this ROAS for a brand search campaign, so I wanted to get your POVs on the best next optimization steps: 1) Since we've been getting consistently higher ROAS than the target, would upping my target ROAS be the best next step? 2) Would moving the bidding to manual CPC help me lower the CPC w/out missing out on conversions? Any other ideas to consider? Thanks so much!

I've started google search ads for my business a month ago and been getting mixed results CTR is high but it's not converting that good. Should I keep tweaking and stick to maximum clicks for now ? And If switch do I set a tROAS or tCPA or just go with the conversion type without a target? I have a one page landing digital offer.