Issues Getting Traction in New Google Ads Search Campaign

This has happened twice to me this year where I set up a new Google Search campaign using the best converting keywords (consolidated into one Ad Group) - and get a lots of clicks, but no conversions.

I'd swear that I forgot to assign a Conversion Action to the campaign. I keep checking settings just to make sure.

Anyone ever run into this lately?

Background / Setup:

~ eCommerce product

~ Conversion Action:

> Only one within the account - a purchase, with years of history and is currently working in the account as a whole.

~ Non-Brand campaign

> No other Non-Brand campaigns running.

> No other competing campaigns (other than sorta Standard Shopping / PMax).

~ Best converting keywords from both Google and Bing in new campaign:

> All exact as I like to train the machine what a conversion is before expanding.

> Google had very little Non-Brand converting keywords as the prior agency focused on Brand.

~ Landing Page:

> Best converting and proven to work landing page (i.e. not starting from scratch).

> Has about a 1% conversion rate on Non-Brand traffic.

~ Started on Manual CPC:

> I have Enhanced on as the account has plenty of history. Once I get enough conversions, I'll transition over to automated.

~ Stats:

> CTR: 13.56% (great, but not great as people are clicking but not buying - or the click isn't getting credit for the sale). Ad copy is mainly what has worked in the past.

> Spend: $1,074.54 last 7 days (did get hit by budget restrictions at start, but upped it to $400/day).

> Clicks: 374

Possible Reasons Why:

~ I really don't know. It's a Conversion Action with years of history and is working.

> Non-Brand works really well within Bing (absolutely slays Google) - so I somewhat know that Non-Brans should work.

> I'd love to say that another campaign like PMax is taking credit for the conversions, but PMax conversions haven't increased.

> Not enough clicks yet? With a 1% conversion rate, perhaps I've got to be more patient. I just start to sweat when we've spent $1,000+ and get no conversions. But at a 1% conversion rate, this would only be about 3-4 conversions.

Options:

A) I've just paused all keywords - other than the previous top performers (about 10 keywords).

> I'll give these more Manual CPC juice to see if we can get some traction.

B) I could try Broad match?

> But with experience, this only gets me less quality keywords and spend is more. I typically don't add Broad till I've got an enough conversions.

C) I could try to start off with Max Conversions bidding?

> I'm just not keen on this as my spend can be a bit crazy. I just don't like this out of the gate, but the account does have history...?

D) I could re-launch an old Non-Brand campaign from the previous agency that didn't do hardly anything - and add my top-performing keywords to it (as this old campaign at least has some history).

Hope the above was enough information. Any insights and/or possible solutions would be greatly appreciated.

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