I’m based outside the US and don’t have a US-registered business. I do have a UAE ID. I’m wondering whether I can create a Google Merchant Center and Google Ads account targeting the US using a US business address found online, while submitting my UAE ID for Google Payments verification. Would Google accept this, or does the business address need to belong to a legitimately registered business and match the information in the verification documents? What would be the correct and compliant way to set up a US-targeted GMC and Google Ads account in this situation?

Have you guys ever had your google ads stop spending mid day? I think a gads suspension is coming. I have two separate google ads account for two stores with the same payment method and the other store is under Misrep review. Do I just tell gads I'm running two stores under same LLC? Thank you!

Hello, I live in France, but I've been staying in Algeria for an extended period. Is it okay to create a Google Merchant Center account and specify that my business is based in France, even though I'm currently located in Algeria? My Shopify store is based in France, and I use a French bank account. Could creating the account while I'm in Algeria lead to a misrepresentation suspension? Thank you!

Hi, if I have an LLC registered with a virtual business address, should I use the LLC's virtual address or my real address on Shopify and Google Merchant Center? Thank you!

The fashion drop in spring got more DMs than anything we shared this year. So we went deeper. This time we ran the full research across two niches: Fashion AND Home Decor. Same method. Real data, not guru guesses. The base 👇 💰 200+ Google Ads accounts. $14M in monthly revenue. 🛒 119,000+ conversions analysed across 106,000+ live products. US, DE, UK, NL, PL, AU, FR and more. Almost double the last report. 🧾 Plus paid 3rd party data from sources that would cost you a small fortune to stack yourself. What's inside 👇 📦 Top 20 products converting RIGHT NOW in each niche (May-June 2026) 📊 Every major fashion and home decor category with a clear verdict: scale now, scale into fall, or wind down 🔤 The exact words to put in your product titles - pulled from what's converting, not what sounds nice 📅 Month-by-month seasonal roadmap built from real 2025 curves, so you know exactly what to stock and when 🌍 All of it cross-checked against 20+ industry trend sources. Where only our data sees it, that's your edge. A few things that will mess with your assumptions 👇 → The fastest-growing home decor category is one most stores treat as a throwaway upsell. It converts at 3.1x ROAS and the trend press ignores it completely. → One fashion product type from the spring report doubled down. Our top store runs it at 2.8x ROAS and it's still accelerating into Q3 → There's a country in this data converting at 2.5x blended ROAS that almost nobody targets → The biggest summer category in home decor peaks THIS month, then fades hard. Most stores scale it in August - exactly when it dies Most would package this and sell it. We keep it internal - except for you. Premium members only as always! If you're premium: Comment "RESEARCH" and which report you need I'll send it to you. 💌