We're toying with the idea of launching an AEO.co Certified Partner Program (Powered by Smart Marketer). There would definitely be an element of exclusivity so it would be limited. If we did that, would there be interested in it in our community? Chime in and let us know what you'd want that to look like! Thanks!!

[State of AEO Call Recording] [State of AEO Slide Deck] [State of AEO Access and Retrieval Checklist] This session drilled down into the mechanics of Indexability, specifically focusing on how we transform our websites from human destinations into efficient data sources for silicon intelligence. Julian emphasized that before an AI can recommend you, it must be able to "afford" to retrieve your data. We explored the technical gatekeepers (Robots.txt), the future of AI documentation (LLMs.txt), and the critical concept of "Cost of Retrieval." 1. 📉 Reducing the "Cost of Retrieval" We started with a fundamental shift in how we view site performance. AI agents prioritize energy and speed. - The Inverted Pyramid: In the past, we buried conclusions to keep humans reading. For AEO, the key takeaways and data points must be at the very top. If AI has to dig through "fluff" to find the answer, the cost of retrieval is too high, and it will move to a cheaper (competitor’s) source. - Speed is Visibility: A slow site isn't just bad UX; it’s an opaque wall to a crawler. We touched on Core Web Vitals and image optimization (WebP formats) not just for loading times, but to ensure the raw HTML is served instantly to the bot. 2. 🚪 The Bouncer: Robots.txt & The Amazon Case Study Access is binary: You either let them in, or you don't. - The Amazon Experiment: Julian showcased a live example of why access matters. When asked "Who are the authors of the AEO Blueprint?" via a link to Amazon: - The Lesson: You might have the best content in the world, but if your robots.txt file is accidentally acting as a bouncer against Perplexity or GPTBot, the AI is forced to guess (and often lies) about your brand.

I've been invited as a guest speaker in the AIEDGE Digital Summit that is taking place from the 18th to the 20th. I'd be talking about AEO from 12:30 Central So our scheduled call might be moved 15 -20 minutes after the scheduled time to 2:15 EST to allow for livestream setup! You're all invited to Join - It's FREE! https://aiedgesummit.com/

### Daily AEO Radar: October 21, 2025 The AEO landscape continues to evolve rapidly, with a strong emphasis on integrating AI-driven strategies alongside traditional SEO. Recent discussions highlight the shift toward "Answer Engine Optimization" as essential for visibility in zero-click results and AI summaries, driven by tools like ChatGPT, Perplexity, and Google SGE. Key trends include structured Q&A formats, topic clusters for comprehensive coverage, and enhanced E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) signals to appeal to LLMs. Industry commentary warns of declining search engine traffic (down 8% YoY) while AI search surges, urging brands to prioritize AEO for conversational queries and voice search. New terminology like GEO (Generative Engine Optimization) is gaining traction, focusing on auditing LLM visibility to inform go-to-market plans. Strategies for capturing AEO traffic revolve around optimizing content for direct answers, using schema markup, and building authority through external mentions and data-backed claims. Tools are proliferating, with affordable options for tracking AI visibility, sentiment analysis, and brand mentions across platforms. Measuring performance shifts from traditional metrics to AI-specific ones like citation frequency, engagement in summaries, and ROI from zero-click interactions. Platform developments include experiments with ChatGPT's memory feature for brand recall and prompt injections to influence citations. Case studies show impressive results, such as a 50% increase in zero-click visibility through targeted AEO tactics and a 4,162% traffic surge for one agency via Perplexity optimizations. However, experts caution against fake success stories circulating online. For our community, these insights suggest prioritizing hybrid SEO-AEO approaches: audit your site's AI citations, invest in structured data, and leverage tools for real-time tracking to maintain competitive edges in AI-driven discovery.

We’re excited to have you, to get the most out of the community: introduce yourself and get to know each other, there's immense opportunity hiding in plain sight here. - Who are you?, Tell us about your business! - What’s your superpower (What are you really good at or what sets you apart?) - What are you most excited to learn about the future of search and how AEO can work for you? 🚀This is your space to share, ask questions, and begin your AEO journey Now, it's time to get to know each other! 👇 Please introduce yourself 👇 ----------------------------------------------------------- Here's my Introduction: Hey, everyone! 👋 My name is Kasim Aslam, I built and sold the #1 Google Ads Agency in the world, and today, as co-founder of AEO.co I’m here to help you navigate the exciting world of Answer Engine Optimization (AEO). My superpower? Sourcing and training exceptional talent from emerging nations, and the proof is in this community (You gotta meet Julian!) What am I most curious about in the future of search? I’m super interested in how to leverage AEO for ultra-niched businesses—especially when you're in a space with a very specific target audience and trying to get AI Answer Engines to recommend your brand. I’m thrilled to be on this journey with all of you, and I can’t wait to see how AEO will revolutionize the way we all approach search and visibility in this new AI-driven landscape.