Some images from the expo, getting ready for my meeting today.

We just wrapped up our Mentalidad Millonaria social media project, and having received your input on the previous poll, we will be doing a mastermind course. But there's a catch: we’re not deciding alone. We want YOU to pick the topic. Your vote will shape our next project, Choose Wisely!!

If it doesn’t make money, it’s not a business, it’s an expensive hobby and waste of time. My personal experience: Before investing time and money into developing a product, I was already prospecting and closing clients. I’ve even sold before the product was finished. Why do I do this? Because when someone pays me upfront, I know what I’m offering solves a real problem. That validates my idea and allows me to build exactly what the customer needs, not what I think they want. It also lets me measure my Return on Investment (ROI) from day one. ROI is a metric that shows how profitable your business is. You calculate it by dividing your profit by the amount invested. Quick example: if you invest $1,000 and generate $5,000, your ROI is 400%. Measuring ROI helps you: - Identify if the money you spend on marketing, production, or equipment is actually generating results. - Make quick decisions: if something isn’t profitable, fix or stop it before losing more. - Know where to reinvest: double down on what works and eliminate what doesn’t. What I learned: 1. Prospect before producing: Talk to potential customers and validate if they are willing to pay. 2. Close sales first and ask for pay in advance: If they buy, you’ve validated your business and created cash flow. 3. Build based on demand, not assumptions: Let the market guide you, not your ego. 4. Measure ROI consistently: This ensures your business stays profitable and grows sustainably. Question for you: Are you already measuring the ROI in your business? Would you dare to sell and measure results before you produce?

I just spent nearly 8 hours sending out meeting requests for the upcoming expo. Most of the companies I reached out to are big players, so now it’s a matter of waiting for their buyers to review my information. So far, I’ve sent details to over 50 different companies, and I’ve already received 2 confirmed appointments, which is a huge win in my niche, since most of these companies work with multi-year contracts.

So It's Monday and i'm preparing for the big event. Im logging into the Chamber of Commerce website, and looking around to set up meetings with buyers. There are more than 100 companies looking for new suppliers. Companies are required to upload fiscal and brochure information. I will try to apply as many as possible, lets see how many appointments i can get.