AI can’t make your content unforgettable, but you can. When I stepped in to rebuild a failing business, I tested all kinds of strategies: fully automated AI posts, human-only writing, and hybrid approaches. The clear winner? Collaboration. AI works best when it supports your ideas, not when it replaces them. Think about the last ad or campaign that stuck with you. Chances are, it wasn’t because of fancy automation, it was likely because it made you feel or relate to something. That’s what makes content resonate and convert. AI won’t give you that kind of impact on its own. It can remix phrases and styles, but it can’t decide what your message means. That’s your job. Here’s how I recommend using AI as your content partner (not your copywriter): ✅ Brainstorm hooks and themes for your posts ✅ Generate variations and drafts, then refine them yourself ✅ Stress-test: “Would this make me want to click, comment, or buy?” ✅ Ask: “Does this actually engage my audience?” The answers you get may surprise you. But remember, although AI can analyze your work against countless marketing rules, your instincts still matter more. If something feels right to you, it is right, even if AI suggests otherwise. I’d love to know: What’s a piece of content or an ad you saw recently that stuck with you?