I have 2 FB pixels: one for my author website and one for my Shopify store. I haven't used the author one in a few years, because I've only been running direct sales ads. Given that my NL that I'd be sending lead gens to is my author one (regular signups occur on that site), should I be using the author website pixel? Or do I use the Shopify one since it has data? And would that negatively impact the data to be having lead gens tracked on it?

anyone done much with running ads for wide stores? (does a direct to destination, say, like KOBO) tend to work? I'd imagine it may be more niche.. but-- are the ads cost comparable to what ads for amazon run?

Tiny shift, big results: write your blurb FIRST. Before the ad. Before the cover brief. Before the reader magnet. Your blurb forces you to know the promise of the book in a few tight sentences. Once you nail that, every other piece (ad copy, email, cover direction) gets easier, because they all borrow from it. The blurb isn't the last chore. It's the compass. Paste your one-line hook below (just the single sentence that makes someone want your book). I'll reply to as many as I can.

We almost killed our own momentum once by getting bored. Things were working. Sales were climbing. And I got the itch to experiment, to change the very thing that was already winning. Here's what I learned the hard way: the time to experiment is before you have momentum, or after you've fully exhausted it. Not during the window when the wave is carrying you. When something is working, your job is to ride it, not redesign it. Are you riding a wave right now, or in an experimenting season? Tell me where you are. I'm curious how many of us are mid-wave and tinkering anyway.

The ad that built a huge chunk of our business made people mad. It asked, flat out: Is M.D. Cooper the next Larry Niven? Sci fi readers had OPINIONS. The comments lit up. And the clicks came. Here's the lesson I teach now: the goal of an ad is not to be liked. The goal is to be noticed. A polite ad that nobody reacts to is invisible. And invisible doesn't sell books. What's an ad idea you've been too nervous to run? Tell me. Let's pressure-test whether it's actually too bold, or just bold enough.