Andrea! Good morning, Sunshine! I hope you're well and that you're having a great week! I'm writing you here because I totally want to give you a huge hug! I also hope what I share here might help anyone in this group to avoid the costly mistake I made with my website. Backstory: In 2024, I knew I needed to update my website to include my shadow-coaching information. I went through several people to update my site: One woman updated my branding, but she began to mess up my website. I let her go, then hired someone to correct her mistakes and add more content. He did his best, but I found huge problems with his work as well. I was then referred to a VA whose business touted that she could handle all the marketing, including basic SEO, that I couldn't. (I needed someone to handle the marketing because I needed to scale my business...I was on the verge of breaking 6 figures and needed to focus on business growth, not the technical stuff that I'm really not good at. She was very helpful...she rebuilt my website, a significant feat, and created social media posts, which I appreciated. What she didn't understand and misrepresented was the importance of creating and maintaining SEO. Because she didn't understand it and built my site with little to no SEO (she told me she had), my business fell off a cliff, and my income dropped by 50% over two years. I've been struggling to figure out what went wrong and how I can fix it. 2025 ended with me in a panic, and 2026 has been a truly rough beginning. Andrea, I bow to you, my friend. Thank you so much for inviting me to participate in the business alchemy group. This group has been a Godsend! I did a lot of work yesterday with the content bible. In fact, I literally went down a rabbit hole for seven hours. I think the content bible and Claude just helped me to identify why my business fell off a cliff, and I think they also helped me fix the problems. I'm sooo happy!!! After inputting my ideal client info and the content bible into Claude, Claude came back with keywords for me to plug in for SEO. I then asked Claude to assess the strength of my website's homepage and to assess the strength of my homepage's SEO. Claude came back and gave me a full assessment of what was good on my home page, what wasn't working, and directions on how to correct and upgrade the things that needed to be strengthened. I made the changes, and now my homepage feels so much tighter, focused, clear, and inviting. The copy feels so much more aligned with what I truly wanted to express. The keywords, site title (which wasn't engaged, but is now), the site meta description (which contained word salad, but not anymore), and other back-end things are present as well. And the best part? Claude walked me through how to update from the back end. I did all of these upgrades by myself despite the fact that I'm tech-challenged! OMG!!!

I'm so curious who has a website, and if you do already, share it below!

These were the colors of my original branding package. The major headings were done in InkNut, the text was done in that grey color. Someone reviewed my website a couple of years ago and told me that the grey text was too unreadable and that InkNut wasn't a good font to use for the headings. Thoughts?

Start Here! xoxo Andrea

Bobby Seiler Shannon Russell Ashley LaButte Below this video, comment the following so I can create and send you your Ideal Client document, content Bible and Content Scripts to play with. 1. Tell me about your business 2. What do you do? 3. Who do you help? Or want to help? 4. How do you help? 5. Is there a specific problem you solve? You may not be able to verbalize this yet, and that's ok. 6. Are you building a personal brand (your name) or a brand built on a business name? See you Tuesday, Feb. 24th at 12 pm EST for the second part of Brand Alchemy.