Substack is actually one of the simplest ways to build an email list because your subscribers become both: 1. Email subscribers (they receive your emails) 2. Substack followers/readers (they can discover you on the platform) Here’s how it works: When someone subscribes A reader enters their email address on your Substack page. They are automatically added to your email list. Every time you publish a post, you choose whether it: - Goes out as an email - Stays on your Substack page - Both (most creators choose both) Your subscribers belong to you This is the part I like for your business. You can: - Export your email list anytime - Download all subscriber emails - Move them to another platform later (MailerLite, Kit, ConvertKit, etc.) - Import existing subscribers from another platform Unlike social media followers, you actually own the list. Free vs Paid Subscribers You can have: Free subscribers - Receive free newsletters - Read public content Paid subscribers - Pay monthly or yearly - Receive premium content - Access private posts, chats, podcasts, workshops, etc. Many creators do: - Free newsletter - Paid deeper content ($5–20/month) Discovery is better than traditional email platforms With MailerLite or ConvertKit, you have to find every subscriber yourself. With Substack: - Readers can discover you through recommendations - Other Substack writers can recommend your newsletter - People can share your posts inside the platform - Your audience can grow organically Think of it as:Email list + blog + social platform combined. For your business specifically I would not use Substack as your entire business platform. I would use it as: The Remembering Her Newsletter - Weekly visibility lessons - Shadow work reflections - Golden Shadow stories - “There She Is Again” essays - Personal stories from your nursing journey and becoming visible Then funnel readers into: - Business Alchemy Lab - Workshops - Retreats - 1:1 Shadow Coaching - Your future app