What I learned this week in cold email - verification and bounce rates
Thought it would be useful to share what I learned this week, to save others from making the same mistakes. *Email verification and bounce rates.* I got my email list from anymailfinder, they say that they verify the emails as well. I am sure they do, but I guess their methods are not as good as say MillionVerifier. Around 10% of my email (11 from about 100 so far) were bouncing. I took the list of bounced emails and verified them in MillionVerifier. Of the 11 that bounced MillionVerifier found: - 6 Risky - 0 Bad - 5 Good So MillionVerifier definitely finds more genuine risky emails than AnyMailFinder. From 251 emails out of AnyMailFinder only 81% were 'good', and 6% were bad! So lesson learned: AnyMailFinder verification is not good enough and misses ~20% of 'bad' or 'risky' emails!