Heads up from Jay's latest video: If you've been struggling to inbox to Google mailboxes lately... you're not alone. Over the past month, Google dropped a series of updates that have absolutely CRUSHED cold email deliverability. Legacy panels went down, and reaching Google inboxes became nearly impossible. In this video, Jay sat down with Tony Baltodano (Mission Inbox founder & Jay's top deliverability coach) to break down: ✅ What's ACTUALLY happening with Google's new spam filters ✅ Why engagement rate is now MORE important than ever ✅ Google vs Microsoft vs SMTP - what's working right now ✅ The 3-month mailbox rule you NEED to know ✅ Copy changes that are getting replies in 2025 ✅ How to filter out Google recipients (and save your campaigns) ✅ Tests we're running with AI-generated emails ✅ The truth about warm-up settings (hint: crank it to 80-90%) This isn't just theory. These are real tests from agency owners and infrastructure providers who are in the trenches every single day. If you're seeing 0% inbox rates to Google, your reply rates tanking, or you're just confused about what to do next... watch this video. The good news? This has happened before (remember Microsoft in 2023?). We adapted then, and we'll adapt now.

While visiting with family over the weekend, my sister in law (a successful agency owner) referenced using Lemlist for their cold email. Curious to know Grant’s + Jay’s thoughts around the comparison between the two!

Heads up @Blake Sims @Jaron Shoptaugh @Ryan Magill @Logan Skees @Michael Reyes @Shane Furlong!! Happy Thanksgiving from the Lead Gen Jay Team 🎉 I had a big Thanksgiving dinner with my team last week. As I was savouring every bite, I paused… I remembered that young Jay, who just wanted to break into the business world, and started writing medical papers as a service... How that kid later took the lessons learned there... And translated them to Otter PR, his PR firm... How he started that firm from the ground up - and is now aiming for $700k/month with over 60 full-time employees. And it might sound like an odd realization, but sitting at that restaurant, I couldn't help but think that… "This wouldn't have been possible without cold emails." And no, I'm not saying you'll send a cold email and have millions rain from the sky… But I know for a fact that, if you learn the skill of cold email... You will stop worrying about where the next client will come from... and you'll feel safe knowing that if you want a new client for an unexpected bill, a spontaneous vacation with the fam, or a big dinner with your whole team (like mine)... You're just a few cold emails away. That's why, with nothing but gratefulness in my heart... I'm doing a MASSIVE discount for my Insiders 2.0 System. This system has EVERYTHING I've learned about cold email, which has allowed me to hit $600k months with Otter PR - and has helped over 1,000 businesses with their client acquisition. I update it frequently and if you join today, you lock in EVERY future update at no extra cost. So if you want to finally end the feast-or-famine and make your customer acquisition simple and predictable... Click here to enroll in Insiders 2.0 for 40% OFF (use code: GRATEFUL40 at checkout).

As per the attached screenshot from Instantly, refresh your Billing page in your account to see if you're eligible and what you qualify for!! Heads up @Blake Sims @Chris James @Shane Furlong @Michael Reyes @Bernardo Olivas @Ryan Magill @Jaron Shoptaugh @Logan Skees @Jonathan Tovar @Chris Shannon @Warren Reid

Microsoft did a similar thing last year around the holidays. Many people were not getting into the inbox at all because of it but as soon as the holidays were over pretty much everybody was inboxing 100% Anybody else noticing deliverability is down to Google?