Have you ever sent an outreach email or DM about your services, just to be ghosted? Maybe you followed up once. If you’re REALLY dedicated, maybe you followed up a second time. But would you send a fourth email if you still hadn’t heard back? Well, this guy did just that. He sent me not two, not three, but FOUR emails. His initial email made a pretty killer offer; a free AI avatar and video scripts. I thought, “meh, probably BS” He sent me two more emails. I still didn’t care. His fourth email? He offered me a $100 gift card if I don’t get any value from the video he wanted to send me. At that point I thought, “OK, I appreciate this guys dedication. He seems serious about wanting to give me something valuable.” So I finally said yes, send me the video. Not because I care about the $100, but because his dedication and willingness to go above and beyond what most people are was intriguing to me. I always tell our clients the money is in the follow-up. “But I did follow up!” They’d often say. But did you follow up WELL? And did you follow up THREE TIMES or more beyond your initial message? When someone ghosts you, don’t take it personally. People are busy and have been burned. They don’t have time to answer every message, especially with so many scammers and shitty offers out there just looking to take their money. Be relentless in outreach, be relentless in giving value. It’s the best way to grow a new business AND an existing one.