Most agencies get destroyed on cold email because they pitch like this: "Hey [Name], we help businesses… Interested?" Response rate: 💩 We flipped it. Instead of pitching PR services, we reach out as journalists who want to cover their story. The approach: "Hey [Name], working on a story about [their industry]. Saw your [specific achievement] and thought it'd be perfect. Got 15 mins to chat?" Results: - 1.26% reply rate (vs 0.6% industry standard) - 67.6% positive replies - $141K pipeline from one campaign Why it works: People WANT to talk to journalists. It's free PR for them. Nobody wants another sales pitch. Once they're on the call and trust is built, we naturally transition to paid services. And yes, we actually DO write about them. Not bait-and-switch, just leading with value first. Where we're at now: - 890 mailboxes - 700K emails/month - Inc 5000 recognition Want the full training on how we did this? Comment "RANK" below and I'll send it over.

Hey team, Just got back from Europe last night and catching up on everything, but I didn’t want to miss this: Tomorrow at 9am EDT I’m dropping the Cold Email Masterclass - 2025 Edition on YouTube. This is 7 hours and 20 minutes of the most up-to-date strategies and tactics I’m using right now to crush it with cold email 🚀 Whether you’re brand new or already sending thousands a week, this will tighten up everything you’re doing. It’s practical, zero-fluff, and loaded with real-world examples. I made this to answer 95% of the questions I get everyday about cold email, so you don't want to miss this!!! I’ll drop the YouTube link here tomorrow at 9am sharp. Set a reminder. It's going to be insane 🤯 Drop a 🚀 if you are going to be watching it straight away.