How to stop 30% of Facebook leads out of service area
Facebook leads out of service area has become a big problem since Meta decided to also show ads to nearby areas and people who recently visited your area. We have found many ways to reduce them. We: 1. Call out the audience in the ad 2. Call out the service area in the form as well 3. Accurately advertise with zip codes instead of cities 4. Exclude locations outside of the service area 5. Report leads outside service area to Meta 6. Shrink total targeted population by 5% incrementally 7. Then we only send the leads that answered the right zip code to clients However, still, Facebook keeps generating the wrong leads sometimes. If anyone has more tricks to reduce this problem, feel free to share it below, I think that would be helpful for everybody.