The more the days go on the more of an outlook I have for my own business moving forward. You have well 1) dragon den cast members being exposed for fraud and taking to court for running shady debt companies. Everyone wants to be an entrepreneur but not actually understand what it means or takes respectively. They just like the title and the photos. Reality is your unemployed. 2) The more I stay in a corporate job the more I understand the game of relationships. I actually really don't like people so I need to try 2x for the social mask. Round about me is a dysfunctional system due to very poor communication, bad hires and short ego's. If you want your business to grow, yes personalities matter because you can teach anyone the skill. Issue is, does the person teaching the skill know how to teach. Sometimes the comfy superstar smashing targets is the worst. The one who can consistently show up, have processes and the people skills is who you want. I will be honest. I feel exposed. New industry, new market, new relationships. I feel and I mean this, unsafe with job security which is ok. I am a fighter. I know I can do anything. I built a business... twice and sold twice... I have ran 2 50ks, ran 100k, ran over 300 miles in a single month. Your mind is the weapon that will always get you through. I do enjoy what I do and the biggest lesson goes further than the paycheck. It's the relationships, the skills through organic marketing / paid marketing, understanding churn and how to have high retention, how to build trust within the team that goes down to the details of who and what you are, the communication style and more. It takes the mindset to see past what you hate now but gain later. I have a black Tie event tomorrow. I will get one up Mid day. I hope this helps anyone struggling today that it's the future you care about. In the background of the 9/5 - The business name has changed, the mission statement has been made, the product, vision and aim. Time for color schemes and logos...