We’re excited to welcome guest speaker Angela Nadar, founder of A&A Socials. She has helped brands across beauty, wellness, lifestyle, health, and finance build intentional and results‑driven storytelling. In this training, she will cover: - Who she is and what she does across multiple platforms - How consistent content fuels sales and engagement - Why a content strategy is essential - How to define a clear brand identity - Techniques for building community and engagement - Tips for posting effectively on Instagram, TikTok, YouTube, and more Angela also collaborates with beauty and wellness brands as a UGC creator, producing tutorials, product reviews, and lifestyle campaigns that connect with audiences in an authentic way. If you want to level up your content strategy, build deeper connections, and drive business results from your social channels, make sure you’re there Wednesday at 3 PM EST. Add To Your Calendar

Hey everyone, does anyone here has experience in validating a product before even launching? I'm starting a new electric-powered innovations DTC Brand that redefine beauty and personal care in Brazil. The first product that it's in my pipeline is a supersonic hair dryer, but since I'm sourcing the products in China the cost of error would be huge. That's why I decided to validate the product demand using the same strategy that Justin Mares (founder @ Kettle and Fire) did to launch his business. -> Create a landing page focusing on the product it self, selling them just to validate the demand, after that, refund the money and call each of the clients that "early bought" explaining that that was just an experiment and the product would be available soon (and give them a discount code as a reward). The outcome of it will show me, what are the best images working, best Ads, reviews, pricing, CTR, CPC, Conversion Rate, etc. Does anyone here did something similar or has other ideas of how can I validate it? Thank you! Below the strategy of Kettle and Fire launch for those interested. https://justinmares.com/how-i-validated-my-idea-for-kettle-fire/?utm_source=Sailthru&utm_medium=email&utm_campaign=Sharma%20-%204/16/2023&utm_term=Sharma