Here’s something most people don’t know about the billionaire behind Paul Mitchell hair products and Patrón Tequila:
John Paul DeJoria was homeless twice and built his empires from absolute rock bottom through pure, relentless hustle. Imagine living out of your car, collecting bottles for spare change, with only $700 to your name (borrowed, including from your mom). Doors slamming in your face every single day as you pitch door-to-door. Constant rejection. No safety net. That was DeJoria’s reality. In his 20s and again at 36 (with a young son to support), he was homeless. He sold encyclopedias and shampoo just to survive, hearing "no" far more than "yes." But he refused to quit. In 1980, he co-founded John Paul Mitchell Systems with that tiny $700. They hit salons one by one, pushing premium products in a brutal economy. Distributors mocked them. Salons turned them away. Yet DeJoria treated rejection like fuel: "Be prepared for a lot of rejection it’s part of the game. "Focus on quality. Build trust. Go direct. Word-of-mouth took over. Today, it’s the largest privately held hair care company, in over 150,000 salons worldwide, generating billions. Then in 1989, he launched Patrón premium tequila at $40 a bottle when competitors were $10-15. More laughs, more "no's." But it became the #1 ultra-premium tequila, sold for billions. Why This Story Is Pure Fire for Online Marketers... Rejection is your battlefield → Cold DMs ignored? Ads tanking? Leads ghosting? DeJoria faced it in real life door-to-door "no's" every day. He turned them into stepping stones. Bootstrap like a boss → No big budget? He started with nothing but consistent outreach. Just like building your email list, refining funnels, or creating content daily. Value + persistence scales → Deliver real quality (killer offers/products), nurture relationships (your audience/community), and let testimonials/shares do the heavy lifting. Spot gaps & go premium → He created markets others ignored. You? Find untapped niches, charge what your transformation is worth. If you're in a tough season, low conversions, algorithm slaps, or ready to throw in the towel, remember: This man slept in his car twice and still built TWO iconic brands.