I teach about organic marketing want to scale with paid ads.
Hey @Zac Hansen, a quick one for you. I’m a Facebook organic marketing coach helping coaches and course sellers get clients without ads. I have built my million-dollar business entirely through organic marketing. But now that we’re scaling, we want to introduce paid ads to push a low-ticket offer and bring more people into our world. Here’s the “controversial” part we fear people will throw at us: “You teach organic… but you’re running ads?” Some folks may say it’s hypocritical. Personally, I think they just don’t understand how marketing actually works. Organic got us here, but ads help us scale faster. I would appreciate your honest opinion on this matter. Is running ads while teaching organic totally fine? Does it strengthen the ecosystem? Or does it confuse the audience? I would appreciate any insights from you and anyone else who has witnessed this unfold.