Hey Guys, Where do you stand on the great GIF debate? I used to think GIFs were for kids, influencers, or anyone trying too hard to sound fun. Then I joined Skool during Hormozi’s launch last year… and I finally got it. Gifs aren’t decoration — they’re punctuation for emotion. They break the wall between “message” and “meaning.” I even caught myself searching for new gifs just to see what came up when I typed random words like “focus” or “chaos.”(Trust me, you’ll go down that rabbit hole too.) My partner at $100M Builders Club still thinks too many look “try-hard.” He might be right. But in a world of AI, automation, and templates… connection beats perfection every time. So I’m curious How do you express emotion in text without losing authority? Do you love gifs, avoid them, or use them like seasoning — just enough to taste? —Jerry J. O’Brien AI-First Sales & Marketing | 100M Builders Club

Hormozi says the hook is the sale before the sale. 1. Because Attention Is the Real Currency “You can’t sell what no one sees.” Lesson: The first 5 seconds decide if your ad, video, or message gets a chance to exist. 2. Because It’s the 80/20 of All Marketing “If you have 10 hours for an ad, spend 8 on the hook. Lesson: Fixing your hook is the fastest way to 5x or 10x your marketing without rewriting your funnel. 3. Because It’s Psychological Warfare Hooks aren’t about clever words — they’re about how the brain works. Hormozi designs hooks to trigger: Lesson: A great hook forces your brain to close the loop. That’s why you can’t stop watching. 4. Because Most People Blow It Most creators start with context — “Hey guys, so today…” Hormozi starts with contrast — “If you’re working harder and still broke, you’re doing it wrong.” Lesson: The wrong opening kills momentum. The right one earns permission to explain. 5. Because It’s the Only Part You Can’t Outsource Offers, ads, funnels — you can delegate. But the first 5 seconds? That’s founder-level communication. It’s the difference between being a marketer and being a market maker. Lesson: The skill of grabbing attention = the skill of building empires. So if you want access to our AI Agent built on Hormozi's top 100 hooks and also other top hook creators, like and comment 'hook' and I'll send over the details.

Hey Guys, I just published a new article, round 14 Ways to grow your B2B Business. These are the actual steps I work 1 on 1 with my clients. What would you like to hear more about?

Alex Horomozi talks about Cold outreach as a crucial strategy for engaging potential clients who have no prior interaction with your business. Mastering 1 of these methods of cold outreach will significantly change your business forever. This guide provides a snapshot of the most effective cold outreach methods for 2024.. 1. Cold Calling - Description: Direct phone calls to potential clients. - Benefits: Immediate feedback, personal interaction, quick rapport building. - Drawbacks: High rejection rate, time-consuming, can be perceived as intrusive. - Best Practices: Prepare a script, research prospects, follow up consistently. 2. Cold Emailing - Description: Sending unsolicited emails to potential clients. - Benefits: Scalable, cost-effective, easily trackable. - Drawbacks: Low response rates, risk of being marked as spam, impersonal. - Best Practices: Personalize emails, use compelling subject lines, and include clear calls to action. eg Instantly https://0bbz.com/instantly (Affiliate link) 3. Social Media Outreach - Description: Using platforms like LinkedIn, Twitter, and Facebook to connect with potential clients. - Benefits: Access to large audiences, interactive engagement, visibility into prospects' interests. - Drawbacks: Can be seen as intrusive, platform restrictions, varying engagement levels. - Best Practices: Engage with prospects' content, personalize messages, build genuine connections. 4. Direct Mail - Description: Sending physical mail to potential clients. - Benefits: Stands out in the digital age, tangible and memorable, highly personalized. - Drawbacks: Expensive, slower response time, difficult to track ROI. - Best Practices: Design eye-catching mailers, include a clear call to action, follow up with recipients. 5. SMS/Text Messaging - Description: Sending text messages to potential clients. - Benefits: High open rates, immediate communication, personal touch. - Drawbacks: Can be perceived as invasive, limited message length, regulatory restrictions. - Best Practices: Keep messages short and to the point, ensure compliance with regulations, and personalize messages. Example SalesMessage https://0bbz.com/Salesmessage (AL)