My seven-year-old slips into the pool like he belongs there. No hesitation. No noise. The water meets him and he relaxes into it, as if it’s always known his name. When I was twelve, my friends used to swim every summer in a freezing river near my home in Waterford, in the south of Ireland. They took lessons. They learned properly. I didn’t. I announced, loudly and proudly, that I’d teach myself. No classes. No help. Just bravado. The kind that sounds strong at twelve and looks stupid in hindsight. Fast forward four decades. I can swim. Technically. But I’m cautious. Awkward. Always aware of my limits. My son, on the other hand, started swimming at six months old. No ego. No declarations. Just repetition, guidance, and time in the water. At seven, he’s a better swimmer than I’ll probably ever be. And that’s the point. Talent didn’t beat me. Fear didn’t beat me. Time didn’t beat me. Pride did. I confused independence with strength. Avoidance with courage. Saying “I’ll figure it out” with actually doing the work. Watching him glide past me in the pool isn’t embarrassing. It’s clarifying. The lesson wasn’t about swimming. It never was. It’s about how many things we’re still bad at, not because we can’t learn, but because once upon a time we decided we wouldn’t. To this day, I still catch myself saying, “I can do it myself.” But now I hear it differently. Not as strength. As a choice. Because the real difference between me and him was never talent or timing. It was willingness. Willingness to be guided. Willingness to learn out loud. Willingness to let someone else into the water. And once you see that, you can’t unsee it. I’ve watched the same pattern play out in business. Founders say “I’ll figure it out myself,” and quietly pay for it in time, money, and momentum. You’re not stuck with what you can or can’t do. You’re standing in front of a choice. And suddenly the question changes. Not “Can I do it myself?” But “Why would I want to?”

Hey Guys, (I shared this yesterday on Facebook and wanted to include you guys! ) Quiet progress is still progress… But if no one sees it, no one learns from it - not even you. This community was built to make execution visible. Not through highlight reels, but through proof. You don’t need millions of views. You need a moment of recognition - from people who get it. So here’s your Builder Challenge for the week Find one hidden win from this week. Something that proves you’re still in motion. Post your win here! #HiddenWin

Hey Guys, Where do you stand on the great GIF debate? I used to think GIFs were for kids, influencers, or anyone trying too hard to sound fun. Then I joined Skool during Hormozi’s launch last year… and I finally got it. Gifs aren’t decoration — they’re punctuation for emotion. They break the wall between “message” and “meaning.” I even caught myself searching for new gifs just to see what came up when I typed random words like “focus” or “chaos.”(Trust me, you’ll go down that rabbit hole too.) My partner at $100M Builders Club still thinks too many look “try-hard.” He might be right. But in a world of AI, automation, and templates… connection beats perfection every time. So I’m curious How do you express emotion in text without losing authority? Do you love gifs, avoid them, or use them like seasoning — just enough to taste? —Jerry J. O’Brien AI-First Sales & Marketing | 100M Builders Club

Hey Guys, I am looking for help managing this group and the Facebook page. Message me directly for more information.

Hey Guys, I know I have been quiet but coming back in the next few weeks bigger and better. In the meantime. Happy New Year! What are you thankful for in your life business in 24? What Goal do you want to set for 2025? Let's share here and get it written down so that we can refer to it again and see the progress. Talk soon. Jerry