It’s not because you don’t have dead leads. It’s not because you don’t know how to follow up. It’s because sending the message forces emotional risk. Hitting send means facing three uncomfortable possibilities: They reply yes. They reply no. Or they confirm what you’ve been avoiding — silence. So most people delay. They call it timing. They call it not wanting to spam. But what they’re really avoiding is resolution. Alex Hormozi says the person who wins is the one who cares most about the end user. Not the one who wants the sale most. The one who wants the outcome most. That distinction matters in outreach. If you reach out to help someone finish a decision they already started, you’re aligned with them. If you reach out because you want their money, they feel it instantly. Same message. Different intent. Very different result. This is where most “dead lead follow-up” breaks. Helping sounds like: “I was reviewing old conversations to see which ones still deserved attention. On ours, did you decide to move forward, pause, or drop it?” Selling sounds like: “Hey, just checking back in — wanted to see if you’re still interested.” One helps them resolve an open loop. The other tries to manufacture urgency. People don’t ghost help. They ghost neediness. The quiet truth is this: Recovery works when you care more about their clarity than your conversion. That’s not moral advice. It’s a sales advantage. And it’s why restraint beats scripts every time. If closing old dead leads in the next 60 days actually matters to you, comment “60.” I’ll share the 3 Step Dead Lead Formula.

New Year’s resolutions are cheap. Revenue is not. Most AI sales agents look impressive. Very few actually touch revenue. The ones I’m focused on right now: • Review generation sales agents • Follow-up and reactivation agents • Voice + SMS agents + email automation that work existing demand When set up properly, they can: • Add ~$20k/month in recovered or new revenue • Save 20–30 hours of manual follow-up • Close deals already sitting in your pipeline Here’s the important part. I’m not rolling these out as experiments. I’m only working with businesses that want to close deals in January and February, not “plan for later.” Q1 doesn’t reward ideas. It rewards execution. If your priority right now is: • converting past customers • increasing reviews • tightening follow-up • closing warm opportunities This is relevant. If you’re just exploring AI, it’s not. Comment “60” if closing business in the next 60 days matters to you. I’ll reach out with what actually works.

Dead leads aren’t dead. They’re usually just mishandled. Most teams either overthink recovery or avoid it entirely. We do neither. Here’s how we turn dormant demand back into real conversations. --- We start by reopening conversations where they actually began. One channel at a time. No stacking. No noise. The first message isn’t there to sell. It’s there to reopen the loop. We reference the prior interaction. We acknowledge the time gap. We ask one neutral question. We make replying easy. That’s the job of the first touch. No pitch. No urgency. No links unless asked. Automation handles timing and delivery. Humans handle judgment and tone. Email stays optional and controlled. When it’s used, it’s simple. One message. One follow‑up only if there’s a real signal. Any “not now,” silence, or unsubscribe ends the loop immediately. Responses get treated for what they are. Interest moves forward. Everything else gets closed cleanly. No chasing. No pressure. Sales comes in late. Only after interest is explicit and earned. What we track reflects reality. Replies. Conversations reopened. Booked calls. Revenue influenced. Not open rates. Not volume. Not vanity metrics. The part most people miss: Recovery only works if the original intent was real. If it wasn’t, no amount of automation fixes it. If you’re sitting on a list and know there’s revenue trapped in it, this is the work. We identify what’s recoverable, reopen the right conversations, and move only qualified interest forward. Fast recovery review first. Then execution.

Hey Guys, Following our call today. Here are the Notes. Let me know if you have any questions. You don’t have a lead problem. You have a conversation problem. 00:04:39 Once the engine is installed, conversations start within 48 hours. The constraint is contact, not creativity. Hyper-targeting beats volume every time. 00:04:39 You get to talk only to people you actually want to work with. No more spray and pray. Perfect message + perfect audience = absurd conversions. 00:06:19 600 CEOs → 75 paid attendees at $1,000 each. The story demonstrates what happens when you match ICP + timing + offer. One person made $80K in two months from two lists. 00:07:07–00:10:13 He didn’t change his business. He changed how he found and qualified buyers. The system builds deeply enriched profiles automatically. 00:16:01–00:17:49 It finds revenue, titles, social posts, values, and writes intros that feel human. This is the real differentiator vs Apollo/ZoomInfo. Local search flips live sales and event-building. 00:20:26–00:21:28 The chiropractor example: repeating a mapped route + 2-minute video → became the number one salesperson in Las Vegas. Company Tech Search = instant access to buyers running the software you sell. 00:24:43–00:26:42 For Veeam, Shopify, HubSpot users, etc. Reads the website schema, not job titles. Influencer Search lets you hijack attention ethically. 00:33:07–00:39:05 Find micro-influencers with real engagement. They convert because their audience trusts them. Agents work 24/7, filling your pipeline without touching anything. 00:39:57–00:40:46 Search → filter → summarize → intro → phone → CRM → nurture. Zero labor. Pure compounding. The AI voice agent already knows who it’s calling. 00:44:47–00:45:41 It recalls job history and context before speaking. This is what “AI salesperson” really means. Intent Search turns every website visitor into a lead. 00:47:42–00:50:47 Someone hits your site, accepts cookies, you get name, email, phone, address. This catches the 95% who never opt in.

Hey Guys, Quick reminder. Tomorrow at 3pm We are revealing the AI Client Engine. This is the combination of our collective 65 years of experience in Sales, Marketing, and AI, with elements of this engine live with over 2,500 clients worldwide. If you’ve been struggling with inconsistent leads or “nobody’s replying,” this session will show you the exact fix. Here’s what I’ll walk you through: • Confirm and update your Grand Slam Offers • Identify any further Bottlenecks you have in your business. • How the Engine finds and enriches leads • How it writes personalised outreach • How it keeps following up until someone responds • How to get your first flows live inside 7 days • How BuilderOS turns that into predictable growth If you want a clearer, more consistent pipeline for 2025, you should be there. Here’s the link for tomorrow at 3pm: https://www.skool.com/100mmastery-5227/calendar?cv=list See you live. Let’s build. Jerry J O Brien