People often mistake the fear of being cringe with the fear of failure. They don’t necessarily fear an unintended outcome, but the thought of looking ridiculous and being judged by those who support their image is unbearable for them. This limitation is the main factor that contributes to stagnating our progress in life. I’d like you to reflect on the things in life which you did particularly well, e.g. a long-term career or a relationship that was significant. Notice that the story of these achievements would always have some elements of overcoming the fear of looking cringe. How do I know that? Because overcoming being cringe is actually connected to the laws of creation of this Universe. Let’s take two examples of people. One starts a business with no prior experience, knowing that he looks stupid. But continues to take action every day. The other one dreams of changing his career and starting a Youtube channel. He prepares for the move, but stays in that phase endlessly – because his ego will be shattered if one of his friends sees him attempting this feat with no experience. The first guy says to the Universe: This is who I am, and this is what I’m doing. I’m willing to look stupid and that’s ok. And the Universe says – ok then, I will mirror that, but soon you will stop looking foolish because you will naturally improve. The second guy says to the Universe: I’m not ready yet, and I’m not yet that person. I will be preparing. And the Universe says – ok then, I will mirror that. Of course, the world can change only for the first guy. Unlike the second guy, he exhibits what I call ‘giving intention’, which makes all the difference in manifesting. His actions are a gift to the world through his natural expression of his inner and outer self. And it’s all possible because he was willing to look cringe when he started.

Modern society trains people to see themselves as nodes in one organism. When someone ‘fails’, they typically judge themselves from the point of view of the hive. This approach negates the idea that an individual has to develop themselves and that going through hardship plays an important role in that. Recently, I watched a video on Youtube where the guy said that, for a successful person, failure is like the resistance when you train your muscles in the gym. I could not agree more. But why can't the majority of people see it that way? They are those who tried to ‘make it’ twice or three times in business and gave up. Some can’t even phantom to challenge themselves beyond their comfort zone. Ultimately, I think it is down to their rejection of their future self. The person who goes through multiple ‘failures’ and never quits knows that their future self is successful. The same as the person who pumps weights in the gym believes in having the right to their ripped body. The one who quits has an unconscious belief that tells them that they have no right to their future identity.

Embodying your archetype has many benefits. For example: - Makes your manifesting easy (because there is no difference between doing and being) - Makes you connected to who you are on the spiritual level. - You gain clarity on what your life’s mission is. So instead of asking yourself, ‘what job should I do?’ it’s better to ask, ‘what are the jobs I can do that are the best expression of my archetype?’ More insights in this video.

This wasn't very clear for me at the beginning when I heard a few people with a net worth of over $100m telling their audiences that if they wanted to become like them, they should develop a big ego. But now I second that advice. However, a distinction needs to be made between the two types of this term: One is commonly what Eckhart Tolle describes as your attachment to your false self, façade or similar attributes and labels, ignoring the larger persona we embody. The other one is a larger-than-life persona we could become. So everyone who tells you to grow a big ego refers to the latter one. This means that if you intend to manifest owning private planes and yachts, you can’t be an NPC. Another insight that supports this view I got from the book The Trap by David Icke, who has been researching the nature of our reality for decades, is that to alter your reality, you need to alter the ‘perceiver’ (who you see yourself as). I don’t need to mention that the political systems and the media work tirelessly towards suppressing that part of you so you can be easily managed. Hence, it is your birthright to rebel. So let’s imagine this scenario. Mark, an average guy, tries to manifest one billion dollars. Here is what his subconscious mind will typically say: Motivation? Unfortunately, he is motivated only by the downside (avoiding pain). He has no upside motivation. That's not good. Is he happy with living in the same house? Maybe he needs an upgrade? Yes, he is very content there. Would he like to be a part of some club for extremely successful? It appears not; the company of his drinking buddies is enough for him. Will he be ok with being sued and needing to sue someone sometimes? That’s unavoidable on the way to becoming a billionaire. No, he does not want any legal problems. Does he want to build a dynasty? No. Diagnosis: Mark needs to desire larger-than-life things for his intention to manifest. But before he makes that happen, he needs to gain the necessary insights (to alter the ‘perceiver’). This typically boils down to exploring subjects such as fulfilling his human potential, the mechanics of power,

At a certain point in your life, you have to make THE choice. 6 years ago was one of the biggest YouTubers teaching Instagram, sharing algorithm updates and how to growth hack the followers game. I was living in a $2M apartment, wasting money at the club. From the outside, I had made it. But on the inside I was dying... I had just come home from Ibiza... A trip to celebrate @Leo Armaad turning 21 I believe. We had rented a massive villa with 2 other online business bros. We had booked VIP tables in the club, loaded up on coke and booz and was ready for the time of our lives. The first night out, I got so drunk I blacked out and missed out on all the team photos. One of the bouncers had poured a bucked of ice water over my head, and nothing. I was out cold. The next night was better as we got to watch Steve Aioki perform his magic, while spending thousands on all kinds of nonsense that should not be named. Then one week later... Me and @Leo Armaad traveled to the north side of the island for our first mushroom ceremony. The north side of Ibiza has a large spiritual community, and this would be both of our first deep dive into the world of spirituality. This is where I got introduced to Wim Hof Breathwork for the first time. Long story short, it was a beautiful experience. I came home to Norway a changed man. And there was a rift in my psyche... Two worlds colliding. The world of unconsciousness. And the world of consciousness. The world of consumerism. And the world of the conscious creator. "How do I show up on social media and grow my brand in this unconscious landscape, as a conscious person becoming more and more conscious by the day??!?!?" Nothing worked... Everything felt like an uphill battle. I did more ceremonies, more breathwork, more high ticket masterminds, but non of it gave me a clear path out. For 5 years I was stuck in this realm. Of confusion and suffering. Of not knowing what the fucking is happening with my life, or where I was going. Confused with my brand and business. My energy levels was all over the place. Sometimes the only way to get through a team meeting was to snort a line of Ritalin or coke.