The last three days were amazing y'all! Thanks to those who showed up, it was SO fun watching you shop your messaging and put it into play during these 3 days… I’m still grinning tbh. If you were in the Revenue Runway Challenge: I’m proud of you. If you lurked and took notes: I still see you. Either way—momentum is here. Let’s not let it cool off. So what’s next (and why I’m excited right now is...) I’m opening the doors for my Mastermind (https://www.randacarrabba.com/iconique-mastermind/) for a very brief window on Sunday August 31. Seats are limited on purpose because we go hands-on for 4 weeks or 6 months depending on your pathway. So that's: 24 Weekly Group Strategy Calls (live with Randa) - Led or co-led by Randa - Every Wednesday at 1pm CST - Call Types: Hot Seats, Strategic Mapping, Content Audits, Guest Mentorship Private Slack Community (Team Moderated) - Weekly support thread (team responds 1x/week) - Not for daily coaching or unlimited access - Slack is for strategic support and calibrated Q&A — not done-for-you execution In-Person Event At Randa’s House - One hosted event at Randa’s House for education and networking in October Optional headshots and content filmed at event Exclusive Access to Randa's icon Scaling Team: The only way to access Randa’s vetted team is through this mastermind. - Content Creator – copy tweaks, formatting, brand aesthetic, video editing, storytelling designed content - Graphic Designer – branding, slides, social templates - Ads Strategist – funnel feedback, audience targeting, optimization - Sales Manager- How to position their offer on their sales calls, how they should strategize the process for their calls and scripts. - Scaling Advisor – offer suite refinement, team growth planning If the challenge got you moving, the Mastermind is where we lock in consistency, scale the system, and make the results repeatable. Want to talk it through 1:1? On the call we’ll map what your plan could look like together. If a seat makes sense, we’ll chat details. If not, you’ll still leave with your next step.

Weekend hit like a whirlwind over here—family stuff, house reset, a little work brain that wouldn’t turn off . I’m tired in the best way and SO pumped for this week because Revenue Runway is around the corner and I can feel that pre-launch electricity. You know when you’ve got the plan, the people, and the momentum at the same time? Yeah. That. Monday = Wins (drop yours below!) Make this easy on yourself—open your camera roll from the last 7 days and grab ONE “proof of progress” pic. Then answer these in the comments: 1. WIN: What moved forward (even 1%)? 2. MESS → MOVE: What felt messy, and what tiny action are you taking this week to clean it up? 3. ASK: What do you want eyes on—caption, hook, offer, or reel? (Link it!) Bonus: drop your IG/TikTok handle so we can love on each other’s posts today. Revenue Runway Challenge — Aug 26–28 Your 3-day sprint to build a 30-day content-to-client system so you stop “posting to be popular” and start posting to convert. What we’re doing (live, hands-on): - Day 1 – Message that Converts - Day 2 – Content that Sells - Day 3 – Pipeline & Plan How we can help you directly: - Hot-seats & audits (hooks/CTAs/offers punched up live) - Fill-in caption frameworks + T2C scripts - Drag-and-drop 30-day calendar template - Prompt pack to speed creation (and keep YOUR voice) - Simple lead capture + follow-up flow you can ship same day

Last week was so full calendar-wise, but SO good. Between wrapping up projects, connecting with local businesses, and dreaming bigger for what’s next — I’m walking into this week both grateful and fired up. It's plot twist season! Two big things are about to drop inside our world: 1. The Mastermind is opening right after our revenue runway challenge (there will be a brief window and limited seats, dates dropping soon). 2. The next Revenue Runway Challenge is coming August 26-28—your 30-day content-to-client system so you stop “posting to be popular” and start posting to convert! 3. Also—ICONcast is back with a new season. If you’ve been craving clear, no-fluff strategy + mindset you can implement that day, start with the season opener and binge on your next walk. Now, i'm gonna zoom out for a second. Here's why launches (or re-launches) matter in 2025: Look at what Alex Hormozi just did with $100M Money Models—a massive, multi-hour live launch designed to concentrate attention, stack irresistible value, and turn “quiet followers” into buyers. Whether you love him or not, the strategy works: he orchestrated a giant real-time event and drove huge day-one momentum. (Here’s the official launch stream page for context.) He’s since said the launch broke records and moved millions of copies within 24 hours; that’s his claim, but the takeaway for us is the intentional launch architecture. If you’ve never done a launch—or you’ve only “soft launched” a post and prayed—now is the time. And if you’ve already launched? Relaunch it. Repurpose. Re-package. Re-position. Most of you are sitting on offers that would convert if they were staged properly.

I don’t know about y’all, but this Monday started with coffee that hit different. After I put Croix to bed and he finally slept through the night I finished a 10-minute walk in the actual Texas heat and it still felt like peace. Sometimes it's the small wins, lmao. This weekend was a whirlwind — between catching up on DMs, prepping for what’s coming next in Iconique👀, and reminding myself to actually rest instead of just switching tabs. AAAND I’m still wildly in awe of what y’all are building. Every launch, every post, every offer that you put out- I SEE IT LADIES. Now it’s Monday. New week. New grace. Okay let’s check in! Drop your answers in the comments: 1. What small win are you celebrating today? 2. What’s something you’re refining or reworking this week? 3. Need eyes on a post or funnel opt-in? Share it below and tag me. 4. Who’s one person in this group you want to hype up today? Wealth Mindset Moment: Don’t wait to feel “ready” to move. Show up messy, obedient, and faithful — and the strategy will follow.

Y’all, i’ll never forget the first time I filmed a lip-sync trend. I literally just hit record and said, “Well, we’re doing it scared today.” I posted it, cringing the whole time. But it actually worked. People started commenting, messaging, even sharing it. And I mean leads. Women who said, “This made me laugh, but also… I feel seen.” And then they asked about my offer. And some of them bought. So here’s what I’ve learned: Trends don’t need to be overdone. They don’t need to be perfect. They just need to feel like you — maybe that means being a little messy, clever, and very much relatable. Which is why every week, I’ll drop one trend to try! What do you think? This week’s trend: “I used to be cool, now I ___.”Use it to show your before + after, your priorities shift, your mom life, CEO life, client life, whatever. You can make it serious or funny — but keep it true. Here’s mine: “I used to be cool, now I get excited about syncing my project board to a content calendar and getting my macros in.” We’ll post one each week right here in the group. You can comment if you need inspo, examples, or even if you want me to review yours before you post it. I want you to use this stuff. You’re allowed to have fun while building a legacy. Let’s make these trends work for you ladies Sound good? Comment below if you’re in for a weekly trend recommendation worth jumping on to find a wider audience!