Big Things Coming Up in Digital Profit Queens! Read Below

Last week was so full calendar-wise, but SO good. Between wrapping up projects, connecting with local businesses, and dreaming bigger for what’s next — I’m walking into this week both grateful and fired up.

It's plot twist season! Two big things are about to drop inside our world:

The Mastermind is opening right after our revenue runway challenge (there will be a brief window and limited seats, dates dropping soon).
The next Revenue Runway Challenge is coming August 26-28—your 30-day content-to-client system so you stop “posting to be popular” and start posting to convert!

Also—ICONcast is back with a new season. If you’ve been craving clear, no-fluff strategy + mindset you can implement that day, start with the season opener and binge on your next walk.

Now, i'm gonna zoom out for a second. Here's why launches (or re-launches) matter in 2025: Look at what Alex Hormozi just did with $100M Money Models—a massive, multi-hour live launch designed to concentrate attention, stack irresistible value, and turn “quiet followers” into buyers. Whether you love him or not, the strategy works: he orchestrated a giant real-time event and drove huge day-one momentum. (Here’s the official launch stream page for context.)

He’s since said the launch broke records and moved millions of copies within 24 hours; that’s his claim, but the takeaway for us is the intentional launch architecture. If you’ve never done a launch—or you’ve only “soft launched” a post and prayed—now is the time.

And if you’ve already launched? Relaunch it. Repurpose. Re-package. Re-position.

Most of you are sitting on offers that would convert if they were staged properly.

Your 5-step Launch (or Relaunch):

Sprint: Clarify the single promise (one outcome, one audience, one deadline).
Warm up: 7–10 days of demand-building content (authority reels, proof posts, story sequences).
Event: one concentrated moment (live stream, workshop, or challenge) with a clear CTA. (Hormozi used a long-form live—steal the principle, not the length.)
Offer: bonuses + scarcity you can stand behind (ethical, time-bound).
Follow-up: 3–5 days of objection-slayers (screenshots, FAQs, “who it’s for/not for,” payment options).

Drop your answers in the comments:

Where do you still feel stuck?
Want eyes on your Brand Messaging Guide? Drop it below — I’ll peek and give real feedback.
What’s your favorite post or Reel you made in the past week? Drop the link + your IG handle to share!

Maybe your offer isn’t “not working”—your launch vehicle is. Let’s fix that and make the internet your runway!

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