Best Cold DM Template To Get Clients in 2025
Step-by-Step Cold DM System Guide Objective: Book high-ticket client appointments using cold direct messages (DMs) on platforms like LinkedIn, Facebook, Instagram, or Twitter. Step 1: Choose a Platform - Pick a social media platform where your target audience hangs out (e.g., LinkedIn for professionals, Instagram for creatives, etc.). - Make sure it supports direct messaging, as this is the core of the system. Step 2: Connect with Prospects - Start by establishing a connection: - Why: You need permission to message them. Without a connection, your DM might go to spam or be ignored. Step 3: Send a Trojan Horse Soft Pitch - Goal: Get their permission to pitch. - How: Send a short voice note or video (no text messages) to stand out. - Message Structure: - Tip: Keep it polite, high-level, and permission-based. Mention a benefit tied to their goals (e.g., "grow your business" or "get in shape"). Step 4: Deliver a Native Video Sales Letter (VSL) - Goal: Pitch your offer and get permission to send a calendar link. - How: Once they say "okay" (or similar), send a video under 2 minutes directly on the platform. - Video Requirements: - Tip: Keep it native (no external links like Loom) and use the same CTA (e.g., "okay") as Step 3. Step 5: Follow Up Relentlessly - Why: Most bookings happen after multiple follow-upsβ80% after follow-ups 6-9. - Follow-Up Stages: - Tip: Be persistent but respectful. Theyβve given permission, so itβs okay to keep nudging. Additional Strategies - Consistent CTA: Use the same simple reply (e.g., "okay" or thumbs up) at every step to make it easy for them. - Multi-Platform Follow-Up: Find their email, phone, or other profiles to follow up across channels, always pointing back to the next step (e.g., "Watch the video" or "Book the call"). - Stay Casual: Keep the tone natural and friendly to maintain the connection. The Workflow - Connect β 2. Ask Permission to Pitch β 3. Send Native VSL β 4. Ask Permission for Calendar Link β 5. Send Calendar Link β 6. Book Appointment