Best Cold DM Template To Get Clients in 2025 · Web Agency Accelerator (FREE)

Best Cold DM Template To Get Clients in 2025

Step-by-Step Cold DM System Guide

Objective: Book high-ticket client appointments using cold direct messages (DMs) on platforms like LinkedIn, Facebook, Instagram, or Twitter.

Step 1: Choose a Platform

Pick a social media platform where your target audience hangs out (e.g., LinkedIn for professionals, Instagram for creatives, etc.).
Make sure it supports direct messaging, as this is the core of the system.

Step 2: Connect with Prospects

Start by establishing a connection:
Why: You need permission to message them. Without a connection, your DM might go to spam or be ignored.

Step 3: Send a Trojan Horse Soft Pitch

Goal: Get their permission to pitch.
How: Send a short voice note or video (no text messages) to stand out.
Message Structure:
Tip: Keep it polite, high-level, and permission-based. Mention a benefit tied to their goals (e.g., "grow your business" or "get in shape").

Step 4: Deliver a Native Video Sales Letter (VSL)

Goal: Pitch your offer and get permission to send a calendar link.
How: Once they say "okay" (or similar), send a video under 2 minutes directly on the platform.
Video Requirements:
Tip: Keep it native (no external links like Loom) and use the same CTA (e.g., "okay") as Step 3.

Step 5: Follow Up Relentlessly

Why: Most bookings happen after multiple follow-ups—80% after follow-ups 6-9.
Follow-Up Stages:
Tip: Be persistent but respectful. They’ve given permission, so it’s okay to keep nudging.

Additional Strategies

Consistent CTA: Use the same simple reply (e.g., "okay" or thumbs up) at every step to make it easy for them.
Multi-Platform Follow-Up: Find their email, phone, or other profiles to follow up across channels, always pointing back to the next step (e.g., "Watch the video" or "Book the call").
Stay Casual: Keep the tone natural and friendly to maintain the connection.

The Workflow

Connect → 2. Ask Permission to Pitch → 3. Send Native VSL → 4. Ask Permission for Calendar Link → 5. Send Calendar Link → 6. Book Appointment

Quick Tips

Record one evergreen VSL to reuse (don’t make a new one each time).
Be patient—appointments often come after 6-9 follow-ups.
Adjust the messaging to fit your style and niche, but stick to the permission-based, native approach.

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