Have anyone worked with the latest iteration of these tools (Xagio and SEONEO)? What's your opinion? Do they make your work easier or it's just a huge time sink with the learning curve?

I have had a handfull of questions about GEO / POI articles So I put outlines of how to do them in the Foundation Rank Course

Office Hours: Wednesday at 11:00am PT / 2:00pm ET — bring your AI Mode + Core Update questions. What “AI Mode” means for us (quick summary) - What it is: Google’s new AI Mode is an end-to-end, conversational search experience. It breaks a query into sub-topics, researches across the web, and returns a synthesized answer with links—think “AI Overviews on steroids.” It’s rolling out in the U.S. and expanding beyond Labs. blog.googleGoogle HelpHome - Why it matters: More zero-click answers at the top of the SERP means fewer default clicks to classic blue links. Our job shifts from “rank to get the click” to “become the cited source” inside AI responses. The Verge - How it’s tracked: AI Mode traffic is now included in Search Console totals (clicks, impressions, position). There isn’t a dedicated filter yet; it’s blended into performance data. Search Engine Land What to do about it (now): 1. Add a 120–200-word answer-first summary to key pages (the bit most likely to be quoted), followed by depth, sources, and schema. Google Help 2. Tighten entity signals (consistent name/address, author bios, About/Contact transparency) so Google can safely cite you. Google for Developers 3. Track changes in GSC by segmenting branded vs. non-branded and page type; expect CTR to wiggle without rank loss. Search Engine Land

1) Schema This free Chrome extension from Plerdy offers 8 different angles to analyze a webpage. The Schema tab all possible schemas this page uses and might've used but hasn't. It's an easy tool to explore ways to enrich your schema. The extension is free, no Plerdy account is needed. Plerdy SEO Analyzer - Chrome Web Store 2) AI This is an elaborate article describing major AI "makes and models", what are they for, how to use them etc. This was one of the questions in the last week Office Hours session and Mike described two of them -- thank you, Mike! If you're curious about the rest of them, then: https://www.oneusefulthing.org/p/using-ai-right-now-a-quick-guide Enjoy!

Hey there, This might be the most important post you've read in the last year. There’s a massive shift happening right now in local search — and most agencies and business owners have no clue it’s already affecting them. It’s not just about Maps rankings or website traffic anymore. That was the last game. The new game? AI-driven platforms — like ChatGPT, Google’s AI Overviews, Perplexity, and Alexa — are now answering people’s local questions directly… ...without showing your website. ...without showing your map listing. This is what’s called a zero-click search — and it’s exploding. And not just on Google, but directly in chat bots. Soon, most people will only get their answers inside a chat bot. No one clicks. No one visits. They just read the answer and move on. The Big Fat Problem: If your business — or your client’s — isn’t showing up in those answers, you're gone. No clicks. No calls. No visibility. Just… missing from the conversation entirely. And here’s the kicker — you won’t even realize it’s happening. Your rankings might still look fine. Your site traffic might not tank. But leads will slow down. Clients will start asking questions. And you’ll have no idea why. This is exactly like the Maps vs Organic wake-up call back in 2016 or so, but now it’s happening across every modern search surface — and it’s spreading fast. We’ve been thinking about putting together a low cost training that shows what’s really going on here — and how to fix it before it’s too late. If we did that, would you want to see it? Just hit reply and say “interested” if this sounds like something we should put together. Warmly, Brian and Mike Maps Liftoff Team