Let me tell you what just happened to a LOT of websites last month. Good sites. Sites with real content written by real humans. Sites that were doing everything "right." They woke up in February and their visibility had fallen off a cliff. No warning. No manual penalty. No obvious reason. Turns out the problem was not their content. It was not AI. It was not even a "quality" issue. It was their Table of Contents. Yeah. That helpful little jump menu at the top of blog posts and service pages. Google started treating every single one of those #anchor links as a separate page. So your one great page suddenly looked like a dozen duplicate pages to Google. And instead of just ignoring the extras — it punished the whole site. Here is what to do RIGHT NOW if you have long-form pages with a TOC: Stop the bleeding: Remove the clickable jump links from your Table of Contents. Just delete the linked list at the top. Keep your headings exactly where they are — those are still helping you. The clickable links are causing the problem. Check the damage: Go into Search Console. Performance. Filter pages containing the # symbol. If you see a bunch of impressions on those URLs with almost zero clicks — that is your smoking gun. Going forward: If you want a TOC for your readers, it needs to be built with JavaScript so Google cannot see the links. More on this soon. Your H2 and H3 headings are still doing great work for you. AI models love them. Google needs them for context. Just stop giving the crawler extra URLs to choke on. Simple fix. Big impact. Do me a favor — go check your Search Console right now and drop a comment letting us know what you found. Even if it is clean, that is worth knowing too. And if you have already seen weird ranking drops in February and could not figure out why — this might be your answer. Hit reply and tell me what you are seeing.

What if your analytics didn't just track clicks—but clarity? - What if you could see where your marketing content hits a wall in the customer journey—and what happens next? - What if instead of generic “traffic,” you could pinpoint business lift—down to the page, message, or moment? - What if you knew exactly which content clusters need more oomph, which should be sunsetted, and which are quietly driving ROI? - And... what if you had something like a “Marketing Brain” that didn’t just show you everything... but helped you know where to focus now? We're building something. It’s not just analytics. It's Reality, for marketers who are done guessing. What would it change for you... if your data could finally tell the truth?Not just about traffic—but about traction.About truth.About what’s really working—and what’s not. 👉 Drop a comment:If your analytics could answer one impossible question about your marketing, what would it be? We’re listening. Because we’re building something that listens better than anything before it.

TOAYS OFFICE HOURS: From Invisible to Irresistible: How to Get Cited by AI in 2026 Today we are going to go through my last 3 months of research. What We will cover - The Truth as it stands today about AI and SEO - 3 Immediate Wins w/ high impact tactics - a 30-day Action Plan Everyone tells you to 'optimize for AI.' Nobody shows you HOW to see what AI is actually searching for. 11am PST 2pm EST

Have anyone worked with the latest iteration of these tools (Xagio and SEONEO)? What's your opinion? Do they make your work easier or it's just a huge time sink with the learning curve?

I have had a handfull of questions about GEO / POI articles So I put outlines of how to do them in the Foundation Rank Course