$27 Looks Expensive… Until You Put It Next to $97
Alone, your $27 product looks like, umm do I REALLY need this? Next to a $97 product? It suddenly looks like a thrift store steal. That’s not magic. That’s anchoring. It’s the same mind game airlines use when they show you a $499 seat, then a $799 seat, then a $1,200 executive premium sky lounge. You don’t pick the $1,200. You don’t pick the $499. You grab the $799 thinking you “won.” Plot twist: they won. - Nobody knows what your thing is “worth.” - We only decide value by comparing it to something else. - Your brain’s like, Compared to THAT? This looks cheap. Add to cart. 💡 Your Play: Don’t just sell your $27 ebook. Put it next to a $97 product. Suddenly $27 looks “safe, smart, cute.” And people start buying not because they love it but because their brain hates feeling dumb. ⚡ Action Tip: Create a fake “big sibling” offer at $97 with extras (coaching, templates, swipe file, etc…) Now watch your $27 sell like hot fries at 3AM. Stop fighting psychology. Start using it.