18d • 🔥 Trends & Opportunities
$27 Looks Expensive… Until You Put It Next to $97
Alone, your $27 product looks like, umm do I REALLY need this?
Next to a $97 product?
It suddenly looks like a thrift store steal.
That’s not magic. That’s anchoring.
It’s the same mind game airlines use when they show you a $499 seat, then a $799 seat, then a $1,200 executive premium sky lounge.
You don’t pick the $1,200.
You don’t pick the $499.
You grab the $799 thinking you “won.”
Plot twist: they won.
- Nobody knows what your thing is “worth.”
- We only decide value by comparing it to something else.
- Your brain’s like, Compared to THAT? This looks cheap. Add to cart.
💡 Your Play:
Don’t just sell your $27 ebook. Put it next to a $97 product.
Suddenly $27 looks “safe, smart, cute.”
And people start buying not because they love it but because their brain hates feeling dumb.
⚡ Action Tip:
Create a fake “big sibling” offer at $97 with extras (coaching, templates, swipe file, etc…)
Now watch your $27 sell like hot fries at 3AM.
Stop fighting psychology. Start using it.
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$27 Looks Expensive… Until You Put It Next to $97
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