I've been tracking something that dropped yesterday and I want to get your take on it. Canal+ — the French company behind Studiocanal, Paddington, Back to Black — just announced formal multi-year partnerships with both Google AND OpenAI in the same breath as their annual earnings call. Not a pilot. Not an experiment. Infrastructure. The specific use case they highlighted: Google's Veo3 to recreate historical moments from a single archival photo. That's not vague AI promise language. That's a direct hit on documentary production budgets, historical drama reshoots, and the entire stock footage licensing industry. And they're not alone. Disney already invested $1B in OpenAI and handed Frozen and Star Wars characters to Sora. Banijay just merged with All3Media and is talking up AI capabilities. Now Canal+. When both ends of the market — American blockbuster IP and European prestige cinema — formalize AI partnerships within months of each other, the middle has nowhere to hide. Here's the thing though — and this is what people are missing in all the doom takes: Canal+ simultaneously announced a new deal with Sky to develop English-language drama. At least two projects a year for three years. They're deploying AI AND commissioning more human-driven storytelling at the same time. AI doesn't kill demand for content. It changes the cost structure of producing it. The studios that use AI to make more will win. The ones that only use it to spend less will just be cheaper versions of what they already were. I've been in this industry through every major technology transition. This one feels different in speed. Not in kind. The question on the table for all of us right now: are you positioning yourself as someone who knows how to direct the machines? Or are you waiting to see how this shakes out? Curious what you're seeing from where you sit. Drop it below. 👇

I just posted something I've been working on for a while, a video that explains exactly what AIography is, where it's going, and why I built it. The short version: I've spent 40 years editing at Warner Brothers, Sony, Disney, HBO, and Netflix. I was there when Avid replaced film. I consulted on Final Cut Pro before it had a name. Every time a transformative technology hit, I watched the same thing happen: everyone focused on the shiny new thing and forgot about the craft. It's happening again with AI. And almost nobody is talking about story. That's what this community is about. 🎬 Watch the video below. If what I'm saying resonates, I'm now offering a Founding Member tier for $29/month, or pay annually and get two months free. Locked in for life. Full access to everything I'm building: courses, live workshops, Lumarka early access, and direct access to me. This window won't stay open forever. Head to the Classroom and hit the Founding Member upgrade. Then come back here and introduce yourself. I want to know who's in the room.

Yesterday we had our first AMA with five of our founding members and honestly… I didn't want it to end. We had editors from LA, New York, Minnesota, and Ireland—different backgrounds, different levels of AI experience, and different fears. But the same underlying question: How do I stay relevant in a craft I've spent my whole career building? That question is exactly why this community exists. Josh kept hearing, "You've got to learn AI," but nobody's telling him which tools are worth his time and which are just another $1,000/month subscription trap. Elisheba is deep in the trenches trying to fix a transcript workflow that's costing her weeks of cleanup time. Ben has been on the same show for 10 years and is watching people get laid off who've been there twice as long. And Elaine? She's already got her handmade gnomes riding trains and talking on camera using Kling and ElevenLabs. First time out of the gate. That's the range we've got in this room. And it's awesome. We're doing this again next week. The Founding Members tier is where we dig in together—real problems, real solutions. $29/month, or go annual and get two months free. If you've been on the fence, stop waiting. The people who showed up to this call didn't have it all figured out. They just showed up. Come join us this Tuesday (3/10) for our first Coffee Hour & AMA. This one is open to ALL members, free and founding. Look forward to seeing you there. — Larry