When you start thinking about scale, the problem isn’t software or copy. It’s inbox math. I approach cold email the same way I approach infrastructure - conservatively and predictably. Personally, I try to keep cold sends under 20 emails per inbox per day. Even though an inbox can technically handle more, I’d rather protect deliverability than squeeze volume. Here’s how scaling really works. Each mailbox is an independent sender. That’s the unit you scale with. • One mailbox → safe at ≤20 cold emails/day • Cost per mailbox → around $3/month From there, volume is just multiplication: • 1,000 emails/day → ~50 mailboxes • 10,000 emails/day → ~500 mailboxes • 100,000 emails/day → ~5,000 mailboxes Yes - that means serious inbox infrastructure. Across our companies, we run tens of thousands of mailboxes and spend five figures every month just maintaining sender health. That’s not waste. That’s the cost of staying in the inbox. The biggest beginner mistake I see is trying to “optimize” by sending more per mailbox - 70, 80, 100 emails/day. Increasing daily volume per inbox feels efficient short term, but it’s the fastest way to end up in spam. The rule is simple: Never scale vertically. Scale horizontally. More inboxes. Same safe volume. Stable deliverability. That’s the difference between campaigns that last weeks and systems that run for years. Comment “Setup” if you want this handled properly.

I have a Bonus Gift 🎁 for you when you reach Level 2 in the community: --> 10 Lessons - My Best BUSINESS ADVICE 🧠 1. Level Up by Introducing Yourself Below in the comments. 2. Then Like and Comment on someone else's. By LIKING👍 & COMMENTING 💬 you will earn points and level up the leaderboard, gaining you access to more Classroom Modules. Leaderboard members can qualify to be invited to Insiders Masterclasses! ⚡️ 𝐀𝐂𝐓𝐈𝐎𝐍 𝐒𝐓𝐄𝐏⚡️ ☎️ Book your free Clarity Call with the LGJ team Click Here (this is only for new members) 👍Like & 💬 Comment on someone else's introduction and make a friend 🤝 🆕 Learn the Skool Platform in the "Get Started" in the Classroom 🚀 Start Learning Lead Gen Secrets with the full 2025 Masterclass. ✅ Check off Each Module as you complete them. Questions? 🔍Searching for them in the Search Bar 🔎 Try Searching "Roadmap to Setting Up Your Email Machine" If you can't find the answer, post your question in the community... Let’s get to work! Lead Gen Jay PS - 📏 Review Rules & Community Guidelines Click Here

If I had to rebuild everything tomorrow, these two tools would definitely make the cut. Most of the leverage comes from tool decisions made early - especially CRM and outbound. Once those two are right, everything else compounds. When they’re wrong, teams spend months duct-taping workflows together. After testing dozens of platforms over the years, only two tools have survived every scale phase we’ve gone through. 1) CRM: GoHighLevel GoHighLevel works because it reduces surface area. Instead of juggling: • Scheduling • Forms • Funnels • Automations • Client reporting …it centralizes everything in one environment. Fewer handoffs. Fewer failures. Easier scaling across teams and clients. This is why most serious agencies eventually converge on GHL - not because it’s flashy, but because it’s stable under pressure. 2) Cold Email: Instantly Outbound lives or dies by deliverability and iteration speed. Instantly wins here because: • It’s built for multi-inbox scaling • Warmup is native, not bolted on • Personalization workflows are practical • Product velocity is miles ahead of competitors Most tools try to look innovative. Instantly actually ships. You don’t need more tools. You need fewer tools that don’t break when volume increases. That’s the difference between systems that look good in demos and systems that survive real usage. Comment “Stack” if you want to see a full list of the tools I use to run my companies.