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📖 Amazon Seller Dictionary (Beginner-Friendly) 🛒 Selling Methods - FBA (Fulfilled by Amazon): Amazon stores, packs, and ships your products. They also handle customer service and returns. - FBM (Fulfilled by Merchant): You handle shipping and customer service yourself. - SFP (Seller Fulfilled Prime): You ship directly to customers but still get the Prime badge (strict requirements). 📦 Inventory & Products - ASIN (Amazon Standard Identification Number): Amazon’s unique ID for each product. - UPC / EAN / ISBN: Product barcodes used to list items. - SKU (Stock Keeping Unit): Your own custom product code for tracking inventory. - Private Label (PL): Selling your own branded product. - Wholesale: Buying products in bulk from distributors/brands to resell. - Arbitrage: Buying low from retailers (online or in-store) and reselling on Amazon. 💰 Money & Fees - Referral Fee: Amazon’s cut of every sale (varies by category). - FBA Fees: Charges for storage, picking, packing, and shipping. - Storage Fees: Monthly fees for keeping products in Amazon warehouses. - ACOS (Advertising Cost of Sale): Measures ad spend vs. sales. - ROI (Return on Investment): Profit compared to how much you spent. - Buy Box: The “Add to Cart” button. Winning it means more sales. 📊 Advertising & Marketing - PPC (Pay-Per-Click): Amazon ads where you pay only when someone clicks. - Sponsored Products: Ads that promote individual listings. - Sponsored Brands: Banner ads featuring your brand + multiple products. - Sponsored Display: Retargeting ads shown to shoppers on or off Amazon. 📈 Sales Metrics - BSR (Best Seller Rank): Ranking that shows how well a product is selling in its category (lower = better). - Conversion Rate: % of visitors who buy your product. - Sessions: Unique visits to your product page. - Units Ordered: How many items were sold. - Refund Rate: % of sales returned by customers. ⚖️ Policies & Compliance