Feb 2 • General discussion
Amazon Seller Dictionary
📖 Amazon Seller Dictionary (Beginner-Friendly)
🛒 Selling Methods
- FBA (Fulfilled by Amazon): Amazon stores, packs, and ships your products. They also handle customer service and returns.
- FBM (Fulfilled by Merchant): You handle shipping and customer service yourself.
- SFP (Seller Fulfilled Prime): You ship directly to customers but still get the Prime badge (strict requirements).
📦 Inventory & Products
- ASIN (Amazon Standard Identification Number): Amazon’s unique ID for each product.
- UPC / EAN / ISBN: Product barcodes used to list items.
- SKU (Stock Keeping Unit): Your own custom product code for tracking inventory.
- Private Label (PL): Selling your own branded product.
- Wholesale: Buying products in bulk from distributors/brands to resell.
- Arbitrage: Buying low from retailers (online or in-store) and reselling on Amazon.
💰 Money & Fees
- Referral Fee: Amazon’s cut of every sale (varies by category).
- FBA Fees: Charges for storage, picking, packing, and shipping.
- Storage Fees: Monthly fees for keeping products in Amazon warehouses.
- ACOS (Advertising Cost of Sale): Measures ad spend vs. sales.
- ROI (Return on Investment): Profit compared to how much you spent.
- Buy Box: The “Add to Cart” button. Winning it means more sales.
📊 Advertising & Marketing
- PPC (Pay-Per-Click): Amazon ads where you pay only when someone clicks.
- Sponsored Products: Ads that promote individual listings.
- Sponsored Brands: Banner ads featuring your brand + multiple products.
- Sponsored Display: Retargeting ads shown to shoppers on or off Amazon.
📈 Sales Metrics
- BSR (Best Seller Rank): Ranking that shows how well a product is selling in its category (lower = better).
- Conversion Rate: % of visitors who buy your product.
- Sessions: Unique visits to your product page.
- Units Ordered: How many items were sold.
- Refund Rate: % of sales returned by customers.
⚖️ Policies & Compliance
- IP (Intellectual Property): Trademark, copyright, and patent rights.
- Brand Registry: Amazon program that protects your brand and unlocks extra tools.
- Hazmat: Hazardous materials that require approval to sell.
- Restricted Categories: Products you can’t sell without Amazon approval.
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Amazon Seller Dictionary
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