Hey guys just a friendly reminder that I'll be on tonight to help out and answer any questions you may have. As well as of course to hang out with everyone and see what you're all up to. Check the calendar to see when it's on HERE Hope to see you all there 🙂

Thanks to everyone who jumped on today’s group call — really appreciate you taking the time to show up and get involved. We covered a lot of important ground, including instant forms vs full sales funnels, how to structure ad campaigns around scheduled conversion events rather than just leads, and why prioritising niche-specific case studies is such a leverage point. We also spent time talking about charging based on the exchange of value, not just the activities being performed, and why reducing time to value in client projects is critical for better results, retention, and long-term relationships. The quality of the questions and discussion today was solid, and it’s good to see people thinking beyond tactics and focusing on outcomes. And lastly, we once again confirmed that @Allen Wagner is, in fact, a vampire and never sleeps 🧛‍♂️ Appreciate you all — keep applying what we covered and feel free to continue the discussion in the group.

As many of you know, I own a digital marketing agency. There's a client we have who is a financial company, whose website we rebuild from scratch. For the past year, we built lead generation systems and funnel for them with our own software subscription and tools, including Google ads under our MCC account, online forms with our formstack account, zapiers and automation, online calendars and so forth. At the beginning of January, they told me that they want to cut back our services to only social media and email marketing… Cutting all the Ad management. They told me they are cutting back their budget. When I pointed out that I do have a cancellation fee clause in my contract they refused to pay the cancellation fee. Now this client is basically firing us… Did not want to pay any kind of 30 day cancellation fee as per our contract. We continue to do their social media and email Marketing at the reduced rate.Then a few weeks later, they asked if we could speak with their "AI consultant" and also asked whether we would be able to migrate the account to be managed by someone else. I don't hold any client accounts hostage so I said yes I can, but you will have to pay a fee equivalent to one month of services for us to help with any tech support and transition. This consultant set up a meeting with my staff member and started asking her all kinds of questions and for logins into all our software systems and how we set up all the funnels and infrastructure and ad strategy. He followed up with a long list of systems he wants access to. I told him that if he wants our support with this, he will have to pay the estimate I sent, which covers all the tech support that he is asking for. This then led to the clients completely cancelling all our services and calling me freaking out because we own all the platforms that we built their whole lead acquisition system on yes it's our tech stack!) They are saying that we should've set up everything and let them own all the software accounts to run all of this. This was never agreed upon. They are freaking out on me because I also sent them an estimate for a $4000 transition fee to migrate all their data and consult with them on how to rebuild the system on their own accounts if that's what they want.

Hey John, I know your super busy, I was just seeing if your meetings will be happening again live online each week any time soon. I just need to see if I need to turn my alarm off I have set for every Thursday or not. (just kidding 🤪)

this is my new LONG Form video I plan to put on my landing page for people to watch our full pitch after clicking our ad. This will also have the scheduler below it to make an appointment. Let me know what you guys think... https://vimeo.com/reviews/6fb18a97-e5c9-4141-afb9-2c6c656d2d77/videos/1151720158 also have a short (2 min) version of this in the works for the ad itself.