Thanks to everyone who jumped on today’s group call — really appreciate you taking the time to show up and get involved. We covered a lot of important ground, including instant forms vs full sales funnels, how to structure ad campaigns around scheduled conversion events rather than just leads, and why prioritising niche-specific case studies is such a leverage point. We also spent time talking about charging based on the exchange of value, not just the activities being performed, and why reducing time to value in client projects is critical for better results, retention, and long-term relationships. The quality of the questions and discussion today was solid, and it’s good to see people thinking beyond tactics and focusing on outcomes. And lastly, we once again confirmed that @Allen Wagner is, in fact, a vampire and never sleeps 🧛‍♂️ Appreciate you all — keep applying what we covered and feel free to continue the discussion in the group.

Right now I’m waiting for leads to come in from ads, and instead of doing busy work that won’t actually bring in clients long-term, I want to be productive with that time. I’m planning to start cold calling using Kixie, but I need a solid list of phone numbers. In the past I’ve used Sales Genie, but I’ve found the data to be pretty outdated and inconsistent. Curious what you all are using these days to scrape or purchase fresh, reliable calling lists. Any tools, providers, or workflows that have worked well for you would be appreciated. Thanks Yall.

Hi everyone 👋 🥸 UPDATED: I am still looking for some testers. Who are willing to use this is a real world scenario, I will set you up with complete free access. You can try it for your own or setup your client in it. I made a new short video which I hope explains it in a nut shell. 87% of people check reviews before choosing a business, service, or even an employer. One bad review can outweigh dozens of good ones if it's not managed properly. Trust Tide is an easy-to-use review management platform that helps businesses collect, monitor and manage reviews in one place. It gives you more control over your online reputation, helps build trust with new customers, and supports better buying and hiring decisions. Feel free to ask any questions first. Thanks in advance — your insight would be incredibly valuable. (fyi, I did seek permission to post first 😜)

Hey everyone, I wanted to give you a quick update on the new training I’m currently working on and, in particular, Module 3: Positioning. First — I want to apologise for the delay. I know many of you are waiting for this, and I genuinely appreciate your patience. The reason it’s taken longer than expected is simple: this module is a tremendous amount of work, and I’m being very intentional about how it’s built. Positioning is foundational. If it’s rushed, half-assed, or full of gaps, it creates confusion later on — which leads to more problems, more support requests, and ultimately worse results for you. I’d rather take the time now to do this properly than push something out quickly that causes friction down the track. The goal with this training is clarity, structure, and momentum — not patching holes after the fact. That means tighter explanations, better sequencing, and removing ambiguity wherever possible so you can actually apply this stuff with confidence. The good news: Module 3: Positioning will be released next week. It’s coming together really well, and I’m confident it’ll be worth the wait. Thanks again for your patience and understanding. I’m putting the work in because I want this to genuinely help you get better results — not just tick a box and move on. More soon. — John

Hey John, I know your super busy, I was just seeing if your meetings will be happening again live online each week any time soon. I just need to see if I need to turn my alarm off I have set for every Thursday or not. (just kidding 🤪)